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~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of retailing and consumer services"
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Deependra Singh"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
Konsumentenverhalten
Beziehungsmarketing
6
Consumer behaviour
6
Relationship marketing
6
Brand image
3
Brand management
3
Customer satisfaction
3
Kundenzufriedenheit
3
Lieferantenmanagement
3
Markenführung
3
Markenimage
3
Online retailing
3
Online-Handel
3
Supplier relationship management
3
Brand
2
Confidence
2
Dienstleistungsqualität
2
E-commerce
2
Electronic Commerce
2
Emotion
2
Ghana
2
Markenartikel
2
Service quality
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
relationship marketing
2
AI-enabled e-tail
1
Awe experience
1
Brand experience
1
Brand identification
1
Business-to-business marketing
1
Consumer attitudes
1
Consumption
1
Customer value
1
E-WOM
1
EWOM
1
Emerging economies
1
Fashion
1
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7
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Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Deependra Singh
Khare, Arpita
Malhotra, Naresh K.
Prentice, Catherine
15
Park, Jungkun
13
Dwivedi, Yogesh Kumar
8
Klaus, Philipp
8
Lombart, Cindy
8
Quach, Sara
8
Thaichon, Park
8
Khan, Imran
7
Loureiro, Sandra Maria Correia
7
Rana, Nripendra P.
7
Septianto, Felix
7
Agag, Gomaa
6
Hollebeek, Linda D.
6
Jebarajakirthy, Charles
6
Baumann, Chris
5
Dhir, Amandeep
5
Eugene Cheng-xi Aw
5
Hyun, Hyowon
5
Louis, Didier
5
Lunardo, Renaud
5
Molinillo, Sebastian
5
Mortimer, Gary
5
Sands, Sean
5
Seger-Guttmann, Tali
5
Söderlund, Magnus
5
Wästlund, Erik
5
Abdelmoety, Ziad Hassan
4
Baier, Daniel
4
Borges, Adilson
4
Das, Gopal
4
Diallo, Mbaye Fall
4
Elms, Jonathan
4
Japutra, Arnold
4
Kim, Dongyoup
4
Konuk, Faruk Anıl
4
Kumar, Vikas
4
Kuppelwieser, Volker
4
Ladhari, Riadh
4
Lim, Heejin
4
Pantano, Eleonora
4
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International journal of retail and distribution management
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of retailing and consumer services
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of business-to-business marketing
4
International journal of electronic marketing and retailing : IJEMR
3
Journal of international consumer marketing
3
Marketing intelligence & planning
3
Die Betriebswirtschaft : DBW
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
Internetökonomie : ein interdisziplinärer Beitrag zur Erklärung und Gestaltung hybrider Systeme
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of retailing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
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ECONIS (ZBW)
7
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1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
3
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
Saved in:
4
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
5
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
6
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
7
A two-dimensional model of trust-value-loyalty in service relationships
Chai, Joe Choon Yean
;
Malhotra, Naresh K.
;
Alpert, Frank
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 23-31
Persistent link: https://www.econbiz.de/10011347848
Saved in:
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