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~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Deependra Singh"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Flow"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Flow
Konsumentenverhalten
Kundenzufriedenheit
Beziehungsmarketing
5
Relationship marketing
5
Consumer behaviour
4
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Brand
2
Customer satisfaction
2
E-commerce
2
Electronic Commerce
2
Emotion
2
Ghana
2
Lieferantenmanagement
2
Markenartikel
2
Online retailing
2
Online-Handel
2
Supplier relationship management
2
relationship marketing
2
AI-enabled e-tail
1
Awe experience
1
Brand experience
1
Brand identification
1
Business-to-business marketing
1
Confidence
1
Consumption
1
Customer value
1
Dienstleistungsqualität
1
EWOM
1
Emerging economies
1
Fashion
1
Firm value
1
Gastgewerbe
1
Hospital
1
Hospitality industry
1
India
1
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6
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Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Deependra Singh
Khare, Arpita
Malhotra, Naresh K.
Diallo, Mbaye Fall
2
Dias, Joana Carmo
2
Fazli-Salehi, Reza
2
Gil Saura, Irene
2
Hu, Da-Chian
2
Kautish, Pradeep
2
Kim, Dongyoup
2
Kumar, Harish
2
Liao, Shu-Hsien
2
Lim, Heejin
2
Lyu, Jewon
2
Malhotra, Gunjan
2
Park, Jungkun
2
Ruiz-Molina, Maria-Eugenia
2
Sengupta, Aniket
2
Silva, Susana C.
2
Svensson, Göran
2
Torres, Ivonne M.
2
Wong, Amy
2
Zúñiga, Miguel Ángel
2
Acquatella, François
1
Adil, Mohd
1
Agárdi, Irma
1
Ahmad, Hassan
1
Alavi, Ali
1
Albaum, Gerald S.
1
Albrecht, Lisa
1
Ali, Ahsan
1
Ali, Fayaz
1
Ali, Saqib
1
Alisara Rungnontarat Charinsarn
1
Almomani, Hamzeh Q.
1
Alt, Mónika-Anetta
1
Amir, Aysel
1
Amsl, Sarah
1
Arghashi, Vahideh
1
Arora, Vibha
1
Atkinson-Toal, Aarron
1
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International journal of retail and distribution management
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of international consumer marketing
5
Journal of business-to-business marketing
4
International journal of electronic marketing and retailing : IJEMR
3
Marketing intelligence & planning
3
Die Betriebswirtschaft : DBW
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of retailing and consumer services
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
Internetökonomie : ein interdisziplinärer Beitrag zur Erklärung und Gestaltung hybrider Systeme
1
Journal of African business
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of retailing
1
Journal of targeting, measurement and analysis for marketing
1
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ECONIS (ZBW)
6
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6
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date (oldest first)
1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
Saved in:
3
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
4
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
5
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
6
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
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