//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sport finance"
~isPartOf:"Sport, Business and Management : an international journal ; SBM"
~subject:"Brand management"
~subject:"Germany"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportmarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Germany
Sportmarketing
44
Sports marketing
44
Professional sports
29
Profisport
29
Sport
27
Sports
27
Consumer behaviour
21
Konsumentenverhalten
21
Sport event
20
Sportveranstaltung
20
Football
17
Fußball
17
Sport organization
10
Sportorganisation
10
Sports economics
9
Sportökonomik
9
Sponsoring
7
Sponsorship
7
Advertising effects
5
Ball game
5
Ballsport
5
Beziehungsmarketing
5
Management
5
Markenführung
5
Relationship marketing
5
Sport policy
5
Sportpolitik
5
Werbewirkung
5
Athletes
4
Brand image
4
Internet marketing
4
Markenimage
4
Online-Marketing
4
Organisation
4
Organization
4
Sport sponsorship
4
Sportler
4
Ethnic discrimination
3
Ethnische Diskriminierung
3
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Byon, Kevin K.
1
Choi, Jun Woo
1
Coates, Dennis
1
Gavrila, Simona
1
Heo, Yoon
1
Marlier, Mathieu
1
Mehus, Ingar
1
Merten, Sebastian
1
Pedersen, Zack P.
1
Pedersen, Zack Paul
1
Reuland, Nicolas
1
Richelieu, André
1
Sercia, Pierre
1
Solberg, Harry Arne
1
Williams, Antonio
1
Williams, Antonio S.
1
Winand, Mathieu
1
more ...
less ...
Published in...
All
International journal of sport finance
Sport, Business and Management : an international journal ; SBM
International journal of sport management and marketing : IJSMM
33
International journal of sports marketing & sponsorship
27
Sport marketing quarterly : preferred journal of the Sport Marketing Association
27
European Sport management quarterly : ESMQ
26
Sport management review
22
Journal of sport management : the official journal of the North American Society of Sport Management
21
Journal of business research : JBR
9
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
9
SpringerLink / Bücher
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
7
The journal of brand management : an international journal
7
Journal of strategic marketing
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
5
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
5
Vom Strand zum Green : eine sportökonomische Analyse ausgewählter Trend- und Exklusivsportarten
5
Journal of promotion management : JPM
4
Asia Pacific journal of marketing and logistics
3
BestMasters
3
Die Ökonomie des Sports in den Medien
3
European journal of marketing : EJM
3
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
3
International journal of business and globalisation : IJBG
3
The journal of product & brand management
3
Zur Ökonomik der Rechte bei Sportveranstaltungen
3
Applied Marketing Science / Angewandte Marketingforschung
2
Edition Sportökonomie, Sportmanagement
2
European journal of international management : EJIM
2
Event- und Impaktforschung
2
Gabler Edition Wissenschaft
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of event and festival management
2
International journal of revenue management : IJRM
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of historical research in marketing
2
Journal of managerial issues : JMI
2
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fan identification in football : professional football players and clubs competing for fan loyalty
Merten, Sebastian
;
Reuland, Nicolas
;
Winand, Mathieu
; …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10014524817
Saved in:
2
The challenge of renewing a varsity sport brand : a mixed-methods approach
Richelieu, André
;
Gavrila, Simona
;
Sercia, Pierre
- In:
Sport, Business and Management : an international …
13
(
2023
)
4
,
pp. 431-449
Persistent link: https://www.econbiz.de/10014317872
Saved in:
3
Online consumer reviews of a sport product : an alternative path to understanding brand associations
Williams, Antonio S.
;
Heo, Yoon
;
Choi, Jun Woo
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 530-547
Persistent link: https://www.econbiz.de/10014380739
Saved in:
4
Athlete apparel : the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise
Williams, Antonio
;
Pedersen, Zack Paul
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 582-600
Persistent link: https://www.econbiz.de/10014380747
Saved in:
5
Determinants of Russian football club brands
Coates, Dennis
- In:
International journal of sport finance
12
(
2017
)
4
,
pp. 321-341
Persistent link: https://www.econbiz.de/10011776775
Saved in:
6
The challenge of attracting football fans to stadia?
Solberg, Harry Arne
;
Mehus, Ingar
- In:
International journal of sport finance
9
(
2014
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10010362228
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->