The challenge of renewing a varsity sport brand : a mixed-methods approach
André Richelieu, Simona Gavrila, and Pierre Sercia
| Year of publication: |
2023
|
|---|---|
| Authors: | Richelieu, André ; Gavrila, Simona ; Sercia, Pierre |
| Published in: |
Sport, Business and Management : an international journal ; SBM. - Bingley : Emerald, ISSN 2042-6798, ZDB-ID 2589607-6. - Vol. 13.2023, 4, p. 431-449
|
| Subject: | Branding | Mixed-methods | Sportainment | Strategy | Universities | Varsity sport | Markenführung | Brand management | Sport | Sports | Sportmarketing | Sports marketing | Hochschule | Higher education institution |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SBM-07-2022-0064 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014317872