Fan identification in football : professional football players and clubs competing for fan loyalty
Sebastian Merten, Nicolas Reuland, Mathieu Winand and Mathieu Marlier
| Year of publication: |
2024
|
|---|---|
| Authors: | Merten, Sebastian ; Reuland, Nicolas ; Winand, Mathieu ; Marlier, Mathieu |
| Published in: |
Sport, Business and Management : an international journal ; SBM. - Bingley : Emerald, ISSN 2042-6798, ZDB-ID 2589607-6. - Vol. 14.2024, 2, p. 169-187
|
| Subject: | Athlete brand | Fan loyalty | Sports consumer | Strategic management | Beziehungsmarketing | Relationship marketing | Fußball | Football | Profisport | Professional sports | Konsumentenverhalten | Consumer behaviour | Sportorganisation | Sport organization | Sportmarketing | Sports marketing | Markenführung | Brand management | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SBM-05-2023-0063 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014524817