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~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"SpringerLink / Bücher"
~subject:"Brand management"
~subject:"Sport policy"
~subject:"Sportler"
~subject:"World"
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Brand management
Sport policy
Sportler
World
Sportmarketing
170
Sports marketing
170
Professional sports
84
Profisport
84
Consumer behaviour
63
Konsumentenverhalten
63
Sport
57
Sports
55
Sport organization
38
Sportorganisation
38
Football
37
Fußball
37
Markenführung
37
Sport event
34
Sportveranstaltung
34
Sponsoring
33
Sponsorship
33
USA
25
United States
25
Markenimage
21
Brand image
20
sport marketing
19
Ball game
16
Ballsport
16
Social Web
16
Social web
16
Beziehungsmarketing
15
Relationship marketing
15
Sportpolitik
15
Athletes
14
Internet marketing
14
Online-Marketing
14
Sport management
13
Sportmanagement
13
sports marketing
13
sport management
12
Sports economics
11
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60
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O'Reilly, Norm
4
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3
Sotiriadou, Popi
3
Baker, Pamela Hudson
2
Baker, Robert E.
2
Dickson, Geoff
2
Filo, Kevin
2
Hambrick, Marion E.
2
Hill, Brad
2
Séguin, Benoit
2
Abbott, Gavin
1
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1
Agyemang, Kwame J. A.
1
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1
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1
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1
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1
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1
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1
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1
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1
Barbosa, Belem
1
Basu, Rituparna
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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International journal of sport management and marketing : IJSMM
SpringerLink / Bücher
European Sport management quarterly : ESMQ
43
International journal of sports marketing & sponsorship
42
Sport management review
42
Journal of sport management : the official journal of the North American Society of Sport Management
36
Sport marketing quarterly : preferred journal of the Sport Marketing Association
35
Journal of business research : JBR
9
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
8
Sport, Business and Management : an international journal ; SBM
8
Routledge international handbooks
7
The journal of brand management : an international journal
7
International journal of sport finance
6
Edward Elgar E-Book Archive
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of strategic marketing
5
Tourism management perspectives : TMP
5
Asia Pacific journal of marketing and logistics
4
European journal of marketing : EJM
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Journal of promotion management : JPM
4
Journal of sports economics
4
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
4
The marketing review
4
An Elgar research collection
3
Elgar original reference
3
International journal of business and globalisation : IJBG
3
International journal of event and festival management
3
International journal of revenue management : IJRM
3
Journal of business strategy
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
3
The journal of business & industrial marketing
3
The journal of product & brand management
3
Young consumers : insight and ideas for responsible marketers
3
Applied Marketing Science / Angewandte Marketingforschung
2
BestMasters
2
DBS business review : an international academic collaboration
2
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
2
Economic research
2
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ECONIS (ZBW)
65
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1
The "dark side" of professionalisation in national sport federations : a case study of the Swiss Floorball Federation
Ruoranen, Kaisa
;
Nagel, Siegfried
;
Lang, Grazia
;
Klenk, …
- In:
International journal of sport management and marketing …
23
(
2023
)
5
,
pp. 442-464
Persistent link: https://www.econbiz.de/10014428314
Saved in:
2
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
3
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
4
Do they behave the same? : identifying the motives and behavioural intentions that influence the event loyalty of different distance triathletes
Myburgh, Esmarie
;
Kruger, Martinette
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 211-242
Persistent link: https://www.econbiz.de/10013362591
Saved in:
5
Modifying rules in women's professional sport : a case study of the Australian Football League Women's league
Encel, Kim
;
Phillips, Pamm
;
Turner, Paul
;
Brown, Helen
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
5/6
,
pp. 385-405
Persistent link: https://www.econbiz.de/10013548717
Saved in:
6
Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von
;
Breuer, Christoph
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
Saved in:
7
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
8
CSR communication in the outdoor sports industry : a content analysis of CSR disclosures by seven international corporate brands
François, Aurélien
;
Harant, Benjamin
;
Heutte, Natacha
- In:
International journal of sport management and marketing …
21
(
2021
)
5/6
,
pp. 313-335
Persistent link: https://www.econbiz.de/10012800949
Saved in:
9
From start-up nation to sports-tech nation? : a SWOT analysis of Israel's use of sports for nation branding
Dubinsky, Yoav
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 49-75
Persistent link: https://www.econbiz.de/10012523541
Saved in:
10
Athlete brand identity, image and congruence : a systematic literature review
Linsner, Annika
;
Sotiriadou, Popi
;
Hill, Brad
; …
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 103-133
Persistent link: https://www.econbiz.de/10012523576
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