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~isPartOf:"International journal of sport management and marketing : IJSMM"
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Sportmarketing
157
Sports marketing
157
Professional sports
82
Profisport
82
Consumer behaviour
61
Konsumentenverhalten
61
Sport
54
Sports
54
Sport organization
37
Sportorganisation
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Brand management
33
Football
33
Fußball
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Markenführung
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Sport event
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Sportveranstaltung
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Sponsorship
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USA
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Brand image
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sport marketing
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Social Web
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Ball game
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Ballsport
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Sport policy
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Sportpolitik
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Athletes
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Beziehungsmarketing
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Relationship marketing
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Sportler
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sports marketing
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Internet marketing
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Online-Marketing
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Sport management
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Sportmanagement
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sport management
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Sports economics
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O'Reilly, Norm
6
Séguin, Benoit
6
Pedersen, Paul M.
5
Richelieu, André
4
DeGaris, Larry
3
Dickson, Geoff
3
Greenwell, T. Christopher
3
Hambrick, Marion E.
3
Scheerder, Jeroen
3
Sotiriadou, Popi
3
Turner, Paul
3
Alonso, Abel Duarte
2
Baker, Pamela Hudson
2
Baker, Robert E.
2
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Chadwick, Simon
2
Dees, Windy
2
Desbordes, Michel
2
Filo, Kevin
2
Funk, Daniel C.
2
Greenhalgh, Greg
2
Hallmann, Kirstin
2
Havard, Cody T.
2
Hill, Brad
2
Kim, Ari
2
Miloch, Kimberly S.
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Morse, Alan L.
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Naraine, Michael L.
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Pegoraro, Ann
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Schlesinger, Torsten
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Yoh, Taeho
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1
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1
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1
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International journal of sport management and marketing : IJSMM
Sport marketing quarterly : preferred journal of the Sport Marketing Association
151
International journal of sports marketing & sponsorship
129
Journal of sport management : the official journal of the North American Society of Sport Management
128
Sport management review
114
European Sport management quarterly : ESMQ
111
Journal of business research : JBR
37
International Journal of Sports Marketing and Sponsorship
35
Sport, Business and Management : an international journal ; SBM
24
Journal of sports economics
23
International journal of sport finance
20
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Journal of strategic marketing
16
Sport marketing in a global environment : strategic perspectives
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
The journal of business & industrial marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Routledge international handbooks
9
Sportmanagement : SPM
9
European journal of operational research : EJOR
8
The journal of brand management : an international journal
8
The marketing review
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing communications
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
European journal of international management : EJIM
6
Journal of advertising research
6
Journal of marketing management : MM
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
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ECONIS (ZBW)
158
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1
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
2
Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von
;
Breuer, Christoph
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
Saved in:
3
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
4
Sports services : motivations and attitudes in the practice of physical activity and sports in Spain and Colombia
Sánchez-Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014310872
Saved in:
5
Developing and validating a scale to measure the perceived value of sport spectators
Sameie, Fereshteh
;
Elahi, Alireza
;
Afshari, Mostafa
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014310902
Saved in:
6
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
Saved in:
7
Barriers to youth sport participation in dense urban centres
O'Reilly, Norm
;
Hernandez, Tony
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
3
,
pp. 175-203
Persistent link: https://www.econbiz.de/10014310914
Saved in:
8
Who are Minor League Baseball spectators? : developing a motivation-based segmentation typology of MiLB game attendees
Kim, Ari
;
Braunstein-Minkove, Jessica R.
;
Choi, Moonhoon
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 290-309
Persistent link: https://www.econbiz.de/10014311057
Saved in:
9
"If there is no football, then we have nothing to discuss" : a phenomenological study on football fandom and COVID-19 pandemic
Glebova, Ekaterina
;
Zare, Fateme
;
Desbordes, Michel
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
5
,
pp. 373-390
Persistent link: https://www.econbiz.de/10014428298
Saved in:
10
The "dark side" of professionalisation in national sport federations : a case study of the Swiss Floorball Federation
Ruoranen, Kaisa
;
Nagel, Siegfried
;
Lang, Grazia
;
Klenk, …
- In:
International journal of sport management and marketing …
23
(
2023
)
5
,
pp. 442-464
Persistent link: https://www.econbiz.de/10014428314
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