//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising effects"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
569
Werbewirkung
569
Consumer behaviour
264
Konsumentenverhalten
264
Advertising
260
Werbung
255
Internet marketing
145
Online-Marketing
145
Brand management
94
Markenführung
94
Brand image
81
Markenimage
81
USA
81
United States
81
Social Web
60
Social web
60
Emotion
58
Brand
41
Fernsehwerbung
41
Markenartikel
41
Television advertising
41
Celebrity endorsement
38
Celebrity-Werbung
38
Marketing management
33
Marketingmanagement
33
Psychology of advertising
32
Werbepsychologie
32
Viral marketing
26
Virales Marketing
26
Product Placement
25
Product placement
25
Sportmarketing
25
Sports marketing
25
Sponsoring
24
Sponsorship
24
Target group
22
Zielgruppe
22
Advertising planning
21
Cognition
21
Kognition
21
more ...
less ...
Online availability
All
Undetermined
321
Free
4
Type of publication
All
Article
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
569
Aufsatz in Zeitschrift
569
Conference paper
5
Konferenzbeitrag
5
Case study
1
Fallstudie
1
Language
All
English
569
Author
All
Kennedy, Rachel
8
Romaniuk, Jenni
8
Bellman, Steven
7
Varan, Duane
7
Ford, John B.
6
Fulgoni, Gian M.
6
Pelsmacker, Patrick de
6
Dens, Nathalie
5
Sharp, Byron
5
Taylor, Charles Raymond
5
Huhmann, Bruce A.
4
Lipsman, Andrew
4
Merchant, Altaf
4
Nenycz-Thiel, Magda
4
Orazi, Davide C.
4
Reid, Leonard N.
4
Richard, Marie-Odile
4
Septianto, Felix
4
Teng, Lefa
4
Thomas, Sunil
4
Bang Nguyen Viet
3
Beal, Virginia
3
Beard, Fred K.
3
Berthon, Pierre R.
3
Cheong, Yunjae
3
Choi, Yung Kyun
3
Dahlén, Micael
3
Deitz, George D.
3
Huang, Jianping
3
Keller, Ed
3
Kim, Kihan
3
Ko, Yong Jae
3
Kohli, Chiranjeev
3
Koslow, Scott
3
Laroche, Michel
3
Levine, Brian
3
Pitt, Leyland F.
3
Pracejus, John W.
3
Precourt, Geoffrey
3
Riebe, Erica
3
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
Journal of advertising research
Journal of business research : JBR
Journal of promotion management : innovations in planning and applied research
Journal of advertising : official publication of the American Academy of Advertising
231
International journal of advertising : the quarterly review of marketing communications
212
Journal of marketing communications
185
International journal of advertising : the review of marketing communications
183
Psychology & marketing
121
Journal of promotion management : JPM
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Asia Pacific journal of marketing and logistics
33
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
Journal of marketing management : MM
26
more ...
less ...
Source
All
ECONIS (ZBW)
569
Showing
1
-
10
of
569
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
5
The impact of brand attribution for an innovative sports product introduced on the fitness market in France
Mischler, Sarah
;
Pichot, Lilian
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10014504952
Saved in:
6
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
7
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
8
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
9
"Limited time offer" : impact of time scarcity messages on consumer's impulse purchase
Khetarpal, Mansi
;
Sapna Singh
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 282-301
Persistent link: https://www.econbiz.de/10014447615
Saved in:
10
How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages
Stafford, Marla Royne
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014507665
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->