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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Appiah, Osei"
~subject:"Advertising effects"
~subject:"Viral marketing"
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International journal of sports marketing & sponsorship
Journal of advertising research
Journal of promotion management : innovations in planning and applied research
Journal of current issues and research in advertising : JCIRA
1
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ECONIS (ZBW)
2
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A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy
;
Appiah, Osei
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
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The effectiveness of "typical-user" testimonial advertisments on black and white browsers' evaluations of products on commercial websites : do they really work?
Appiah, Osei
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 14-27
Persistent link: https://www.econbiz.de/10003609560
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