The effectiveness of "typical-user" testimonial advertisments on black and white browsers' evaluations of products on commercial websites : do they really work?
Year of publication: |
2007
|
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Authors: | Appiah, Osei |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 47.2007, 1, p. 14-27
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Subject: | Online-Marketing | Internet marketing | Website | Werbewirkung | Advertising effects | Ethnische Gruppe | Ethnic group | Schätzung | Estimation |
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