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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of business research : JBR"
~subject:"Social media"
~type:"article"
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International journal of sports marketing & sponsorship
Journal of business research : JBR
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ECONIS (ZBW)
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Destigmatisation through social sharing of emotions and empowerment : the case of disabled athletes and consumers of disability sports
Matson-Barkat, Sheila
;
Puncheva-Michelotti, Petya
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 77-84
Persistent link: https://www.econbiz.de/10013325554
Saved in:
2
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
3
Do college athletics marketers convert social media growth into ticket sales?
Popp, Nels
;
McEvoy, Chad D.
;
Watanabe, Nicolas
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 212-227
Persistent link: https://www.econbiz.de/10011709623
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