//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Online-Marketing"
~subject:"Tourism marketing"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Tourism marketing
Brand image
178
Markenimage
178
Brand management
110
Markenführung
110
Consumer behaviour
99
Konsumentenverhalten
99
Tourismusmarketing
60
Destination management
51
Destinationsmanagement
51
Holiday behaviour
41
Urlaubsverhalten
41
Beziehungsmarketing
37
Brand
37
Markenartikel
37
Relationship marketing
37
Designation of origin
33
Herkunftsbezeichnung
33
destination image
28
Tourism destination
26
Tourismusregion
26
Sportmarketing
24
Sports marketing
24
Customer satisfaction
20
Kundenzufriedenheit
20
Tourism
20
Tourismus
20
Internet marketing
17
Social Web
17
Social web
17
Professional sports
15
Profisport
15
Advertising effects
12
Football
12
Fußball
12
Marketing management
12
Marketingmanagement
12
Personality psychology
12
Persönlichkeitspsychologie
12
more ...
less ...
Online availability
All
Undetermined
49
Free
4
Type of publication
All
Article
75
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
75
Language
All
English
75
Author
All
Stylidis, Dimitrios
4
Stepchenkova, Svetlana
3
Assaker, Guy
2
Dolnicar, Sara
2
Gnoth, Juergen
2
Johnson, Lester W.
2
Kim, Hany
2
Lai, Kun
2
Law, Chun Hung Roberts
2
Li, Mimi
2
Li, Xiang
2
Perdue, Richard R.
2
Shin, Hakseung
2
Tung, Vincent Wing Sun
2
Wang, Ying
2
Aitken, Robert
1
Alaei, Ali Reza
1
Almubarak, Alanoud F.
1
Anagnostopoulos, Christos
1
Apostolopoulou, Artemisia
1
Assaf, A. Georges
1
Baena, Verónica
1
Barbieri, Carla
1
Barrio-García, Salvador del
1
Bashir, Makhmoor
1
Bastiaansen, Marcel
1
Beckman, Eric
1
Bekk, Magdalena
1
Belhassen, Yaniv
1
Ben-Shaul, Michal
1
Benckendorff, Pierre
1
Bennett, Marion
1
Biran, Avital
1
Boksberger, Philipp
1
Bose, Sunny
1
Bregoli, Ilenia
1
Buckley, Ralf
1
Bui, Vinh
1
Butler, Richard
1
Campelo, Adriana
1
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
Journal of strategic marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Tourism management : research, policies, practice
70
Journal of travel and tourism marketing
63
Journal of business research : JBR
61
Tourism management perspectives : TMP
37
The journal of product & brand management
34
International journal of internet marketing and advertising : IJIMA
33
Journal of retailing and consumer services
32
Tourism analysis : an interdisciplinary tourism & hospitality journal
32
Journal of destination marketing & management
26
Journal of vacation marketing
26
The journal of brand management : an international journal
23
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Cogent business & management
21
Journal of vacation marketing : an international journal
19
Journal of promotion management : innovations in planning and applied research
18
Journal of marketing communications
17
Journal of hospitality and tourism insights
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Marketing intelligence & planning
14
Tourism review
13
Asia Pacific journal of marketing and logistics
12
International journal of advertising : the review of marketing communications
12
Journal of hospitality marketing & management
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of promotion management : JPM
11
Tourism and hospitality research : THR
11
International journal of leisure and tourism marketing : IJLTM
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of technology marketing : IJTMkt
9
Journal of marketing management : MM
9
Theoretical and applied economics : GAER review
9
European research studies
8
International journal of hospitality management
8
Administrative Sciences : open access journal
7
International journal of electronic marketing and retailing : IJEMR
7
Journal of Islamic marketing
7
Journal of advertising research
7
more ...
less ...
Source
All
ECONIS (ZBW)
75
Showing
1
-
10
of
75
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Promoting country image and tourism in new or underdeveloped markets
Rojas-Méndez, José
;
Davies, Gary
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 755-768
Persistent link: https://www.econbiz.de/10014582398
Saved in:
2
Brand communication and the mass vaccination center : stadium, team and community perspectives
Sears, Jackson
;
Cianfrone, Beth A.
;
Kellison, Timothy B.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10014331363
Saved in:
3
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
4
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
5
Online posting intention : do the social communication and brand equity of esports matter?
Wang, Xi
;
You, Xinyi
;
Xu, Yulan
;
Zheng, Jie
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014504965
Saved in:
6
Good match, deep love : three studies examining the celebrity endorsement's influence on destination brand love
Zhang, Hui
;
Xu, Honggang
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 565-587
Persistent link: https://www.econbiz.de/10014582358
Saved in:
7
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
8
Small changes make a big difference : the impact of visual symbol color lightness on destination image
He, Yun
;
Li, Xiao
;
Zhong, Ke
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 1013-1028
Persistent link: https://www.econbiz.de/10014582424
Saved in:
9
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
10
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->