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~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Claussen, Cathryn L."
~person:"Matsuoka, Hirotaka"
~person:"Tootelian, Dennis H."
~person:"Yim, Brian H."
~source:"econis"
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Claussen, Cathryn L.
Matsuoka, Hirotaka
Tootelian, Dennis H.
Yim, Brian H.
Biscaia, Rui
4
Ko, Yong Jae
4
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International journal of sports marketing & sponsorship
European Sport management quarterly : ESMQ
1
Journal of business research : JBR
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita
;
Matsuoka, Hirotaka
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
Saved in:
2
Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage
Hahm, Jeongbeom
;
Choi, Heedong
;
Matsuoka, Hirotaka
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 333-358
Persistent link: https://www.econbiz.de/10014331416
Saved in:
3
Esports and Olympic Games : a cross-cultural exploration of the player support behaviour towards the Olympics
Ribeiro, Tiago
;
Almeida, Victor Manoel Cunha de
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014377668
Saved in:
4
Push-pull analysis : the mediating role of promotion types relative to visit intention to a sports museum
Yim, Brian H.
;
Lyberger, Mark R.
;
Song, Doori
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 346-368
Persistent link: https://www.econbiz.de/10013369899
Saved in:
5
A re-examination of conspicuous sport consumption theory on golf and skiing from leisure involvement perspective
Song, Huimin
;
Zeng, Ting-ting
;
Yim, Brian H.
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 727-747
Persistent link: https://www.econbiz.de/10013370474
Saved in:
6
Exploring saturation levels for sponsorship logos on professional sports shirts : a cross-cultural study
Kim, Kihan
;
Tootelian, Dennis H.
;
Mikhailitchenko, Galina N.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
2
,
pp. 91-105
Persistent link: https://www.econbiz.de/10009508645
Saved in:
7
Determinants of using sports web portals : an empirical examination of the Sport Website Acceptance Model
Hur, Youngjin
;
Ko, Yong Jae
;
Claussen, Cathryn L.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
3
,
pp. 169-188
Persistent link: https://www.econbiz.de/10009550109
Saved in:
8
Exploring saturation levels for sponsorship logos on professional sport shirts : a cross-cultural study
Mikhailitchenko, Andrey G.
;
Tootelian, Dennis H.
; …
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
4
,
pp. 267-281
Persistent link: https://www.econbiz.de/10009615138
Saved in:
9
Action sports participation: consumer motivation
Ko, Yong Jae
;
Park, Hyewon
;
Claussen, Cathryn L.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10003678180
Saved in:
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