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~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Greenwell, T. Christopher"
~person:"Kim, Yu Kyoum"
~person:"Spiegel, Mark"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Welt"
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Brand management
Consumer behaviour
Welt
Konsumentenverhalten
3
Sport
3
Sportmarketing
3
Sports
3
Sports marketing
3
Professional sports
2
Profisport
2
Sport organization
2
Sportorganisation
2
Collectivism
1
Cultural factors
1
Cultural identity
1
Cultural value orientation
1
Ethnic group
1
Ethnic minorities
1
Ethnische Gruppe
1
Individualism
1
Individualism and collectivism
1
Individualismus
1
Kollektivismus
1
Kulturelle Identität
1
Mobile phone
1
Mobiltelefon
1
Motivation
1
Smart sport
1
Smartphone
1
Social values
1
Soziale Werte
1
Spectator motivation
1
Sport consumption
1
Sport event
1
Sport fan
1
Sport policy
1
Sportpolitik
1
Sports consumption
1
Sports economics
1
Sportveranstaltung
1
Sportökonomik
1
Technology
1
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Greenwell, T. Christopher
Kim, Yu Kyoum
Spiegel, Mark
Biscaia, Rui
4
James, Jeffrey D.
4
Kellison, Timothy B.
3
Pedersen, Paul M.
3
Trail, Galen
3
Ahn, Taesoo
2
Behzad Foroughi
2
Breuer, Christoph
2
Dickson, Geoff
2
Ha, Jae-Pil
2
Hyde, Kenneth
2
Kim, Sungkyung
2
Kwak, Dae Hee
2
Lee, Donghun
2
Manoli, Argyro Elisavet
2
Mohammadi, Sardar
2
Ross, Stephen
2
Schwarzenberger, Veronika
2
Suh, Young Ik
2
Williams, Antonio S.
2
Yi, U-yŏng
2
Yim, Brian H.
2
Abdolmaleki, Hossein
1
Ahn, Dohyun
1
Aiken, K. Damon
1
Alfaro-Barrantes, Priscila
1
Alon, Anat Toder
1
Alpert, Frank
1
Amanpreet Singh
1
Anagnostopoulos, Christos
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1
Anderson, Dean
1
Babaei, Mehdi
1
Baena, Verónica
1
Baker, Thomas Alexander
1
Balliauw, Matteo
1
Bareket-Bojmel, Liad
1
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1
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International journal of sports marketing & sponsorship
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
International journal of sport management and marketing : IJSMM
4
Sport management review
3
European Sport management quarterly : ESMQ
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Discussion paper / Centre for Economic Policy Research
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
1
Journal of nonprofit & public sector marketing
1
The economic journal : the journal of the Royal Economic Society
1
The journal of business & industrial marketing
1
Working paper / National Bureau of Economic Research, Inc.
1
Working papers series / Federal Reserve Bank of San Francisco
1
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ECONIS (ZBW)
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1
Sport fans in a "smart sport" (SS) age : drivers of smartphone use for sport consumption
Ha, Jae-Pil
;
Kang, Sun J.
;
Kim, Yu Kyoum
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10011781793
Saved in:
2
A comparative analysis of cultural value orientations for understanding sport fan motivations
Han, Dongyoo
;
Mahony, Daniel F.
;
Greenwell, T. Christopher
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 260-276
Persistent link: https://www.econbiz.de/10011607948
Saved in:
3
Using cultural factors to explore sport consumption behaviors of ethnic minority groups : the case of Asians in the United States
Ha, Jae-Pil
;
Hums, Mary
;
Greenwell, T. Christopher
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 130-152
Persistent link: https://www.econbiz.de/10011578580
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