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~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Hochschule"
~subject:"Social media"
~type:"article"
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Hochschule
Social media
Athletes
23
Sportler
23
Consumer behaviour
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Konsumentenverhalten
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Professional sports
12
Profisport
12
Sportmarketing
10
Sports marketing
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Celebrity endorsement
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Sport
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Sports
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Bass, Jordan R.
1
Bozman, Carl S.
1
Chase, Nancy M.
1
Crespo, Cátia Fernandes
1
Ferreira, Alcina Gaspar
1
Friesner, Dan
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James, Jeffrey D.
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Kellison, Timothy B.
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McEvoy, Chad D.
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McPherson, Matthew Q.
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Mendes, Cédric
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Oja, Brent D.
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Popp, Nels
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International journal of sports marketing & sponsorship
Journal of sports economics
25
Journal of sport management : the official journal of the North American Society of Sport Management
13
Sport management review
9
International journal of sport management and marketing : IJSMM
5
Journal of marketing for higher education
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Applied economics letters
3
European Sport management quarterly : ESMQ
2
International journal of sport finance
2
Journal of career development
2
Review of industrial organization : RIO
2
Southern economic journal
2
Applied economics
1
Business horizons
1
DBS business review : an international academic collaboration
1
Economic inquiry
1
Economics of education review
1
Education economics
1
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
1
International review on public and non-profit marketing
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Journal of business ethics : JBE
1
Journal of business research : JBR
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Journal of economic insight : (formerly the journal of economics (MVEA))
1
Journal of economic theory
1
Journal of entrepreneurial finance : JEF ; official publication of The Academy of Entrepreneurial Finance
1
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
1
Journal of nonprofit & public sector marketing
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Nonprofit and voluntary sector quarterly
1
Qualitative research in organizations and management : an international journal
1
Selected papers July 2015 Business & Economics Society International Conference ; Volume 2
1
Sport, Business and Management : an international journal ; SBM
1
The American economist : journal of the International Honor Society in Economics, Omicron Delta Epsilon
1
The journal of high technology management research
1
The review of black political economy : analyzing policy prescriptions designed to reduce inequalities
1
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1
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
2
Do college athletics marketers convert social media growth into ticket sales?
Popp, Nels
;
McEvoy, Chad D.
;
Watanabe, Nicolas
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 212-227
Persistent link: https://www.econbiz.de/10011709623
Saved in:
3
Brand management in top-tier college athletics : examining and explaining mark-usage policies
Kellison, Timothy B.
;
Bass, Jordan R.
;
Oja, Brent D.
; …
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 219-242
Persistent link: https://www.econbiz.de/10011607859
Saved in:
4
Intangible and tangible value : brand equity benefits associated with collegiate athletics
Bozman, Carl S.
;
Friesner, Dan
;
McPherson, Matthew Q.
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
4
,
pp. 261-284
Persistent link: https://www.econbiz.de/10011482391
Saved in:
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