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~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Social media"
~subject:"Social web"
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Consumer behaviour
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International journal of sports marketing & sponsorship
European Sport management quarterly : ESMQ
5
Sport management review
5
International journal of sport management and marketing : IJSMM
3
Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
2
International journal of sport finance
2
Journal of business research : JBR
2
Journal of sport management : the official journal of the North American Society of Sport Management
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Accounting, auditing & accountability journal
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Analyzing the strategic role of social networking in firm growth and productivity
1
Benchmarking : an international journal
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Business horizons
1
DBS business review : an international academic collaboration
1
Innovation: organization & management : IOM
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Kommunikationsmanagement und Marketingstrategien im Social Web
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Sport, Business and Management : an international journal ; SBM
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Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
2
Do college athletics marketers convert social media growth into ticket sales?
Popp, Nels
;
McEvoy, Chad D.
;
Watanabe, Nicolas
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 212-227
Persistent link: https://www.econbiz.de/10011709623
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