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~isPartOf:"International journal of sports marketing & sponsorship"
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International journal of sports marketing & sponsorship
Journal of business research : JBR
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The journal of product & brand management
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of sport management and marketing : IJSMM
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Qualitative market research : an international journal
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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African journal of business and economic research : AJBER
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American journal of business
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Asia Pacific journal of marketing and logistics
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BRQ Business Research Quarterly
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Contemporary Trends in European Cooperative Banking : Sustainability, Governance, Digital Transformation, and Health Crisis Response
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Esports fan identity toward sponsor-sponsee relationship : an understanding of the role-based identity
Calapez, André
;
Ribeiro, Tiago
;
Almeida, Victor
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10014504792
Saved in:
2
Mary Ann to her Ginger : comparing the extended
brand
identity
of two elite female athletes
Lobpries, Jami
;
Brison, Natasha
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10011821753
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