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~isPartOf:"International journal of technology management : IJTM"
~source:"econis"
~subject:"Innovation"
~subject:"Marketingtheorie"
~subject:"Online-Marketing"
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International journal of technology management : IJTM
Industrial marketing management : the international journal for industrial and high-tech firms
68
Journal of business research : JBR
59
Journal of strategic marketing
34
SpringerLink / Bücher
32
The journal of business & industrial marketing
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of the Academy of Marketing Science
21
International journal of internet marketing and advertising : IJIMA
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Journal of marketing management : MM
19
Marketing intelligence & planning
18
Springer eBook Collection
16
Journal of marketing communications
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
European journal of marketing : EJM
13
International journal of innovation management
13
Journal of marketing
13
Lehrbuch
13
AMS review : official publication of the Academy of Marketing Science
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
International journal of technology marketing : IJTMkt
11
Journal of business-to-business marketing
11
Cogent business & management
10
European research studies
10
Legends in marketing
10
Journal of retailing and consumer services
9
The marketing review
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
Marketing theory
8
Premier reference source
8
Australasian marketing journal
7
Business horizons
7
International journal of advertising : the review of marketing communications
7
Journal of historical research in marketing
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of marketing education : JME
7
Journal of open innovation : technology, market, and complexity
7
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1
The complementary effect of quality management and proactive market orientation on radical product innovation under environmental uncertainty
El Manzani, Younès
;
Cegarra, Jean-Jack
- In:
International journal of technology management : IJTM
93
(
2023
)
1/2
,
pp. 1-35
Persistent link: https://www.econbiz.de/10014366910
Saved in:
2
The role of learning capability in market-oriented firms in the context of open innovation-based technology acquisition : empirical evidence from the Korean manufacturing sector
Kim, Jin-Han
;
Kim, Sunghong
;
Kim, Kilsun
- In:
International journal of technology management : IJTM
70
(
2016
)
2/3
,
pp. 135-156
Persistent link: https://www.econbiz.de/10011612757
Saved in:
3
Radical innovation, market orientation, and risk-taking in Chinese new ventures : an exploratory study
Li, Cai
;
Yu, Xiaoyu
;
Liu, Qing
;
Bang, Nguyen
- In:
International journal of technology management : IJTM
67
(
2015
)
1
,
pp. 47-76
Persistent link: https://www.econbiz.de/10011491586
Saved in:
4
Dynamic marketing capabilities and radical innovation commercialisation
Tsai, Shu-Pei
- In:
International journal of technology management : IJTM
67
(
2015
)
2/4
,
pp. 174-195
Persistent link: https://www.econbiz.de/10011491920
Saved in:
5
Unique marketing challenges at the frontiers of technology : an integrated perspective
Uslay, Can
;
Malhotra, Naresh K.
;
Citrin, Alka V.
- In:
International journal of technology management : IJTM
28
(
2004
)
1
,
pp. 8-30
Persistent link: https://www.econbiz.de/10002207016
Saved in:
6
Management of "technology push" development projects
Herstatt, Cornelius
;
Lettl, Christopher
- In:
International journal of technology management : IJTM
27
(
2004
)
2/3
,
pp. 155-175
Persistent link: https://www.econbiz.de/10001999919
Saved in:
7
External technology commercialisation : policy guidelines
Koruna, Stefan M.
- In:
International journal of technology management : IJTM
27
(
2004
)
2/3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10001999974
Saved in:
8
An empirical examination of the relationship between design, the NPI process and strategy implementation
Sung, Tung-Jung
;
Gilmour, Peter
- In:
International journal of technology management : IJTM
24
(
2002
)
5/6
,
pp. 542-556
Persistent link: https://www.econbiz.de/10001708378
Saved in:
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