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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
~subject:"Internet marketing"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Werbewirkung
Consumer behaviour
1,148
Konsumentenverhalten
1,148
Advertising effects
199
Brand image
189
Markenimage
189
Brand management
176
Markenführung
176
Social Web
153
Social web
153
Online-Marketing
152
Advertising
140
Werbung
138
Beziehungsmarketing
132
Relationship marketing
132
Viral marketing
104
Virales Marketing
104
Brand
98
Markenartikel
98
Online retailing
97
Online-Handel
97
Emotion
87
USA
73
United States
73
Experiment
71
Customer satisfaction
69
Kundenzufriedenheit
69
Personality psychology
65
Persönlichkeitspsychologie
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63
Electronic Commerce
63
Marketing management
62
Marketingmanagement
62
Confidence
56
Vertrauen
56
Einzelhandel
45
Retail trade
45
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43
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Muehling, Darrel D.
5
Kim, Soojung
4
Um, Nam-Hyun
4
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Lee, Joonghwa
3
Pelsmacker, Patrick de
3
Phua, Joe
3
Rita, Paulo
3
Torres, Ivonne M.
3
Varan, Duane
3
Zúñiga, Miguel Ángel
3
Ashley, Christy
2
Bailey, Ainsworth Anthony
2
Bauer, Brittney C.
2
Bigné Alcañiz, J. Enrique
2
Chang, Yaping
2
Dalakas, Vassilis
2
Das, Enny
2
Datta, Biplab
2
De Angelis, Matteo
2
Duan, Wenjing
2
Esmark Jones, Carol L.
2
Ghoshal, Abhijeet
2
Hazari, Sunil
2
Jiang, Zhenhui
2
Ju, Ilyoung
2
Jung, A-Reum
2
Jung, Jae Min
2
Kellaris, James J.
2
Khoshtaria, Tornike
2
Madadi, Rozbeh
2
Matin, Arian
2
Mostafa, Mohamed M.
2
Mukherjee, Srabanti
2
Myers, Jun
2
Pentina, Iryna
2
Pozharliev, Rumen
2
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International journal of technology marketing : IJTMkt
Journal of management information systems : JMIS
Journal of marketing communications
Psychology & marketing
Journal of business research : JBR
299
Journal of retailing and consumer services
195
International journal of advertising : the review of marketing communications
154
International journal of internet marketing and advertising : IJIMA
130
International journal of advertising : the quarterly review of marketing communications
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
Journal of promotion management : innovations in planning and applied research
88
Journal of promotion management : JPM
74
The journal of product & brand management
73
Journal of advertising research
72
International journal of hospitality management
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
Journal of internet commerce
53
International journal of electronic marketing and retailing : IJEMR
52
Asia Pacific journal of marketing and logistics
50
Journal of advertising : official publication of the American Academy of Advertising
50
The journal of brand management : an international journal
50
Cogent business & management
49
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing letters : a journal of research in marketing
49
Journal of marketing research : JMR
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
European journal of marketing : EJM
42
Journal of marketing
42
International journal of consumer studies
40
Marketing intelligence & planning
39
Tourism management : research, policies, practice
39
Electronic commerce research
38
Young consumers : insight and ideas for responsible marketers
38
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Journal of international consumer marketing
36
The journal of consumer marketing
35
Journal of current issues and research in advertising : JCIRA
34
Health marketing quarterly
33
International journal of contemporary hospitality management
33
Journal of global marketing
32
Journal of electronic commerce research : JECR
31
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ECONIS (ZBW)
292
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1
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10
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292
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
5
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
6
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
7
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
8
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
9
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
10
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
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