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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Internet marketing"
~subject:"Online-Marketing"
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Search: ("EU-Stabilitätspakt" OR "Soziale Sicherung" OR "Arzneimittelmarkt" OR "Internet") AND NOT isPartOf:Wirtschaftsdienst
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Internet marketing
Online-Marketing
Social Web
118
Social web
118
Consumer behaviour
103
Konsumentenverhalten
103
Holiday behaviour
46
Urlaubsverhalten
46
Tourism
45
Tourismus
45
Online retailing
44
Online-Handel
44
E-commerce
43
Electronic Commerce
43
social media
43
Viral marketing
42
Virales Marketing
42
Tourism marketing
40
Tourismusmarketing
40
Beziehungsmarketing
31
Relationship marketing
31
Destination management
25
Destinationsmanagement
25
Internet
24
Hotel industry
23
Hotellerie
23
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23
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23
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22
Confidence
20
Customer integration
20
Customer satisfaction
20
Kundenintegration
20
Kundenzufriedenheit
20
Vertrauen
20
Brand image
19
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19
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17
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17
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113
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Fesenmaier, Daniel R.
5
Wu, Luorong
3
Xiang, Zheng
3
Christou, Evangelos
2
Filieri, Raffaele
2
Fleischer, Aliza
2
Gretzel, Ulrike
2
Khoshtaria, Tornike
2
Khrouf, Lilia
2
Kim, Jihye
2
Kim, Min-Seong
2
Komodromos, Marcos
2
Law, Rob
2
Li, Xiang
2
Maghraoui, Souad
2
Marder, Ben
2
Matin, Arian
2
Mattila, Anna S.
2
Melanthiou, Yioula
2
Papaioannou, Eugenia
2
Perdue, Richard R.
2
Shin, Hakseung
2
Stienmetz, Jason L.
2
Tsekouropoulos, Georgios
2
Abedin, Babak
1
Achlada, Chara
1
Alturas, Bráulio
1
Amirkhanpour, Monaliz
1
Ananda S
1
Anderson, Phil
1
Andreopoulou, Zacharoula
1
Angell, Rob
1
Antoniadis, Ioannis
1
Archer-Brown, Chris
1
Argila-Irurita, Ana
1
Arroyo-Cañada, Francisco-Javier
1
Au, Norman
1
Ayeh, Julian K.
1
Baccarella, Christian V.
1
Back, Ki-Joon
1
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International journal of technology marketing : IJTMkt
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
120
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Springer eBook Collection
83
Journal of internet commerce
78
Tourism management : research, policies, practice
77
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
61
Journal of management information systems : JMIS
60
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
Marketing intelligence & planning
47
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
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ECONIS (ZBW)
113
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1
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113
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1
Suspicion of manipulation on Instagram : is the consumer being duped?
Maghraoui, Souad
;
Khrouf, Lilia
;
Frikha, Azza
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10013359063
Saved in:
2
Asymmetrical influences of service robots' perceived performance on overall customer satisfaction : an empirical investigation leveraging online reviews
Borghi, Matteo
;
Mariani, Marcello M.
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
5
,
pp. 1086-1111
Persistent link: https://www.econbiz.de/10014582437
Saved in:
3
Special issue: Emerging issues in
internet
, social media and e-marketing
Tilikidou, Irene
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010200477
Saved in:
4
Physical web atmospherics : utilising
internet
of things to conceptualise store atmosphere in omnichannel retailing
Lazaris, Chris
;
Vrechopoulos, Adam
;
Doukidis, Georgios I.
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 389-416
Persistent link: https://www.econbiz.de/10011862048
Saved in:
5
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
6
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
7
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
8
Reducing resistance to sponsorship disclosure : the role of experiential versus material posts
Shuqair, Saleh
;
Viglia, Giampaolo
;
Pinto, Diego Costa
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 959-973
Persistent link: https://www.econbiz.de/10014582416
Saved in:
9
Expert online review platforms : interactions between specialization, experience, and user power
Mehraliyev, Fuad
;
Choi, Youngjoon
;
King, Brian
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
2
,
pp. 384-400
Persistent link: https://www.econbiz.de/10012425314
Saved in:
10
Is ambiguity an efficient tool in Instagram ads?
Khrouf, Lilia
;
Maghraoui, Souad
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10014428105
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