//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Innovation management"
~subject:"Innovation"
~subject:"Price competition"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing strategy"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Decision under uncertainty
Innovation management
Innovation
Price competition
Marketing management
100
Marketingmanagement
100
Theorie
22
Theory
22
Consumer behaviour
17
Konsumentenverhalten
17
Distribution channel
9
Innovationsmanagement
9
Preismanagement
9
Pricing strategy
9
Vertriebsweg
9
Competitive strategy
8
USA
8
United States
8
Wettbewerbsstrategie
8
Beziehungsmarketing
7
Brand
7
Internet marketing
7
Markenartikel
7
Market entry
7
Markteintritt
7
Online-Marketing
7
Relationship marketing
7
Advertising
6
Market research
6
Marktforschung
6
Werbung
6
marketing strategy
6
Game theory
5
New product development
5
Produktentwicklung
5
Social Web
5
Social web
5
Spieltheorie
5
competitive strategy
5
Brand management
4
Markenführung
4
Operations Research
4
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
25
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
28
Aufsatz in Zeitschrift
28
Collection of articles of several authors
3
Sammelwerk
3
Case study
2
Fallstudie
2
Language
All
English
28
Author
All
Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Aarikka-Stenroos, Leena
1
Balachander, Subramanian
1
Bao, Yongchuan
1
Boleslavsky, Raphael
1
Boulding, William
1
Brem, Alexander
1
Ching, Andrew
1
Christen, Markus
1
Coburn, Victor
1
Conner, Kathleen R.
1
Cotton, Christopher
1
Domínguez, Beatriz
1
Engle, Marcy
1
Enkel, Ellen
1
Ganuza, Juan José
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Harris, Robert J.
1
Hippel, Eric von
1
Hong, Yuan
1
Ishihara, Masakazu
1
Kalish, Shlomo
1
Kumar, K. R.
1
Kumar, Subodha
1
Kuo, David Chien-liang
1
Kutvonen, Antero
1
Lehtimäki, Tuula
1
Lichtenthaler, Ulrich
1
Lin, Chien-chiang
1
Llobet, Gerard
1
Mehra, Amit
1
Melanthiou, Yioula
1
Meyer, Marc H.
1
Mezger, Florian
1
Moorthy, K. S.
1
Nasiry, Javad
1
Pedram, Mahmood
1
more ...
less ...
Published in...
All
International journal of technology marketing : IJTMkt
Management science : journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
48
Journal of business research : JBR
31
Journal of strategic marketing
22
The journal of business & industrial marketing
20
International journal of innovation management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
12
International journal of technology management : IJTM
9
Journal of business-to-business marketing
9
Strategies and communications for innovations : an integrative management view for companies and networks
9
Gabler Edition Wissenschaft
8
Strategy and communication for innovation
8
Cogent business & management
7
European journal of marketing : EJM
7
Innovation: organization & management : IOM
7
Strategic market creation : a new perspective on marketing and innovation management
7
International journal of innovation and technology management
6
Journal of business economics : JBE
6
Journal of the Academy of Marketing Science
6
Management decision : MD
6
Technological forecasting & social change : an international journal
6
IEEE transactions on engineering management : EM
5
Journal of open innovation : technology, market, and complexity
5
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
5
Technology analysis & strategic management
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
European journal of innovation management
4
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
4
International journal of business innovation and research
4
International journal of business innovation and research : IJBIR
4
Journal of innovation & knowledge : JIK
4
Journal of retailing and consumer services
4
MIT sloan management review
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Omega : the international journal of management science
4
The marketing review
4
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
10
of
28
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
2
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood
;
Balachander, Subramanian
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
Saved in:
3
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
4
How to bring innovation into a conservative market?
Sedysheva, Maritana
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10011478620
Saved in:
5
Revisiting the Marketing Strategy and Tactics of Technology Innovative Solutions
2016
Persistent link: https://www.econbiz.de/10011478662
Saved in:
6
Special issue: innovation and new marketing channels
Melanthiou, Yioula
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011478563
Saved in:
7
Marketing information technology to the bottom of the pyramid market case study : the Aakash tablet
Sharma, Poonam
;
Engle, Marcy
;
Coburn, Victor
;
Smith, Anthony
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
4
,
pp. 386-394
Persistent link: https://www.econbiz.de/10010201181
Saved in:
8
Distinctive dynamic capabilities for new business creation : sensing, seizing, scaling and separating
Roseno, Axel
;
Enkel, Ellen
;
Mezger, Florian
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
2
,
pp. 197-234
Persistent link: https://www.econbiz.de/10009759275
Saved in:
9
Building up a firm's commercialisation competence : from product concept to the first reference
Aarikka-Stenroos, Leena
;
Lehtimäki, Tuula
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
2
,
pp. 177-196
Persistent link: https://www.econbiz.de/10009759276
Saved in:
10
Independent inventors and inbound open innovation : using a resource-based approach to create a tool for screening inventor approaches in order to facilitate technology in-licensin...
Smeilus, Gavin
;
Harris, Robert J.
;
Pollard, Andrew
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
2
,
pp. 102-126
Persistent link: https://www.econbiz.de/10009759285
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->