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~isPartOf:"International journal of technology marketing : IJTMkt"
~person:"Artusi, Marco"
~person:"Khrouf, Lilia"
~person:"Melanthiou, Yioula"
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Khrouf, Lilia
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International journal of technology marketing : IJTMkt
International journal of internet marketing and advertising : IJIMA
1
Journal for global business advancement : JGBA
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
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ECONIS (ZBW)
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1
Is ambiguity an efficient tool in Instagram ads?
Khrouf, Lilia
;
Maghraoui, Souad
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10014428105
Saved in:
2
Suspicion of manipulation on Instagram : is the consumer being duped?
Maghraoui, Souad
;
Khrouf, Lilia
;
Frikha, Azza
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10013359063
Saved in:
3
Social media uptake in Cyprus : or is it just a new fad?
Melanthiou, Yioula
;
Papasolomou, Ioanna
;
Komodromos, Marcos
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
3
,
pp. 312-325
Persistent link: https://www.econbiz.de/10011478425
Saved in:
4
The involvement process through social media in 2010 UK election : is it a real Facebook based participation?
Artusi, Marco
;
Maurizzi, Andrea
- In:
International journal of technology marketing : IJTMkt
6
(
2011/12
)
4
,
pp. 305-315
Persistent link: https://www.econbiz.de/10009546064
Saved in:
5
Special issue: A review of online marketing applications
Melanthiou, Yioula
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009546237
Saved in:
6
Using social networks as a promotional tool for higher education institutions
Melanthiou, Yioula
;
Fantis, Sophia
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
4
,
pp. 303-314
Persistent link: https://www.econbiz.de/10009154590
Saved in:
7
Special issue: Today's consumer : online, mobile and social
Melanthiou, Yioula
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009154592
Saved in:
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