Social media uptake in Cyprus : or is it just a new fad?
Yioula Melanthiou and Ioanna Papasolomou (Marketing Department, School of Business, University of Nicosia, Nicosia, Cyprus), Marcos Komodromos (Communication Department, School of Business, University of Nicosia, Nicosia, Cyprus)
| Year of publication: |
2015
|
|---|---|
| Authors: | Melanthiou, Yioula ; Papasolomou, Ioanna ; Komodromos, Marcos |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 10.2015, 3, p. 312-325
|
| Subject: | social media | branding | business sector | SME | technology marketing | Cyprus | Social Web | Social web | Zypern | KMU | Markenführung | Brand management | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011478425