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~isPartOf:"International journal of technology marketing : IJTMkt"
~source:"econis"
~subject:"Innovation"
~subject:"Marketingtheorie"
~subject:"Online-Marketing"
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International journal of technology marketing : IJTMkt
Industrial marketing management : the international journal for industrial and high-tech firms
68
Journal of business research : JBR
59
Journal of strategic marketing
34
SpringerLink / Bücher
32
The journal of business & industrial marketing
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of the Academy of Marketing Science
21
International journal of internet marketing and advertising : IJIMA
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Journal of marketing management : MM
19
Marketing intelligence & planning
18
Springer eBook Collection
16
Journal of marketing communications
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
European journal of marketing : EJM
13
International journal of innovation management
13
Journal of marketing
13
Lehrbuch
13
AMS review : official publication of the Academy of Marketing Science
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Journal of business-to-business marketing
11
Cogent business & management
10
European research studies
10
Legends in marketing
10
Journal of retailing and consumer services
9
The marketing review
9
International journal of technology management : IJTM
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
Marketing theory
8
Premier reference source
8
Australasian marketing journal
7
Business horizons
7
International journal of advertising : the review of marketing communications
7
Journal of historical research in marketing
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of marketing education : JME
7
Journal of open innovation : technology, market, and complexity
7
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ECONIS (ZBW)
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1
Advertising message strategy analysis for award-winning digital ads
Yfantidou, Ioanna
;
Riskos, Kyriakos
;
Tsourvakas, George
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011862031
Saved in:
2
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
3
How to bring innovation into a conservative market?
Sedysheva, Maritana
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10011478620
Saved in:
4
Revisiting the Marketing Strategy and Tactics of Technology Innovative Solutions
2016
Persistent link: https://www.econbiz.de/10011478662
Saved in:
5
Special issue: innovation and new marketing channels
Melanthiou, Yioula
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011478563
Saved in:
6
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
7
Marketing information technology to the bottom of the pyramid market case study : the Aakash tablet
Sharma, Poonam
;
Engle, Marcy
;
Coburn, Victor
;
Smith, Anthony
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
4
,
pp. 386-394
Persistent link: https://www.econbiz.de/10010201181
Saved in:
8
Reconsidering the role of brainstorming in the marketing of technology-driven innovation
Kuo, David Chien-liang
;
Lin, Chien-chiang
;
Yang, Jui-lin
- In:
International journal of technology marketing : IJTMkt
6
(
2011
)
1
,
pp. 4-16
Persistent link: https://www.econbiz.de/10009373863
Saved in:
9
Vaporware : a tug of war between market freezing and cannibalisation
Bao, Yongchuan
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
2
,
pp. 116-136
Persistent link: https://www.econbiz.de/10003739623
Saved in:
10
Managing external technology commercialisation : a process perspective
Lichtenthaler, Ulrich
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
3
,
pp. 225-242
Persistent link: https://www.econbiz.de/10003602002
Saved in:
1
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