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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Deutschland"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketing"
~subject:"Marketingtheorie"
~subject:"Online-Marketing"
~subject:"Theory"
~subject:"Unternehmen"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Deutschland
Innovation
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Brem, Alexander
3
Assimakopoulos, Costas
1
Del Chiappa, Giacomo
1
Melanthiou, Yioula
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Sengupta, Sanjit
1
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International journal of technology marketing : IJTMkt
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
45
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
36
Arbeitspapier / Institut für Marketing, Universität Mannheim
26
Legends in marketing
22
Erfurter Hefte zum angewandten Marketing
21
Reutlinger Diskussionsbeiträge zu Marketing und Management
20
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
19
Premier reference source
19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
18
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
17
Working paper / National Bureau of Economic Research, Inc.
16
Faculty & research / Insead : working paper series
15
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
15
Zeszyty naukowe
13
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
12
Working paper / Department of Commerce, College of Business, Massey University
12
Acta Universitatis Lodziensis / Folia oeconomica
10
Beiträge zum Produkt-Marketing
10
ERIM report series research in management
10
Rotterdam Institute for Business Economic Studies
10
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
10
Working paper series
10
Developments in marketing science: proceedings of the Academy of Marketing Science
9
Discussion paper / Center for Economic Research, Tilburg University
9
Proceedings series / American Marketing Association
9
Reihe: Management-Know-how / M : praxisnah und aktuell
9
Schriftenreihe Marketing, Management
9
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
8
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
8
Research
8
Working papers / W / Helsinki School of Economics and Business Administration
8
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
7
Edward Elgar E-Book Archive
7
European journal of marketing : EJM
7
Europäische Kulturen in der Wirtschaftskommunikation
7
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
7
Journal of marketing management : MM
7
Marketing intelligence & planning
7
Marketingforschung aktuell
7
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ECONIS (ZBW)
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1
Revisiting the Marketing Strategy and Tactics of Technology Innovative Solutions
2016
Persistent link: https://www.econbiz.de/10011478662
Saved in:
2
Challenges and opportunities in marketing in the contemporary technological environment
Assimakopoulos, Costas
(
ed.
);
Del Chiappa, Giacomo
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011628216
Saved in:
3
Special issue: Marketing innovative technology solutions in global market : insights and perspectives
Brem, Alexander
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011308468
Saved in:
4
Special issue: innovation and new marketing channels
Melanthiou, Yioula
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011478563
Saved in:
5
Special issue: Action for innovation : marketing inventions with success
Brem, Alexander
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009759287
Saved in:
6
Special issue: The renewed voice of the customer in innovation design
Brem, Alexander
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009373856
Saved in:
7
Special issue: Marketing of emerging technologies
Sengupta, Sanjit
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009412250
Saved in:
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