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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Konsumentenverhalten"
~subject:"Online retailing"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Ratgeber"
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Konsumentenverhalten
Online retailing
Consumer behaviour
60
Internet marketing
59
Online-Marketing
59
Social Web
59
Social web
59
E-commerce
24
Electronic Commerce
24
social media
19
Beziehungsmarketing
18
Online-Handel
18
Relationship marketing
18
Innovation management
17
Innovationsmanagement
17
Viral marketing
16
Virales Marketing
16
Internet
12
Customer integration
11
India
11
Indien
11
Kundenintegration
11
Brand image
10
Markenimage
10
Marketing management
10
Marketingmanagement
10
Advertising
9
Brand management
9
Greece
9
Griechenland
9
Innovation
9
Innovation adoption
9
Innovationsakzeptanz
9
Markenführung
9
Werbung
9
consumer behaviour
9
Confidence
8
Customer satisfaction
8
Kundenzufriedenheit
8
Mobile Business
8
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62
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Article in journal
Case study
Ratgeber
Aufsatz in Zeitschrift
63
Aufsatzsammlung
1
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English
63
Author
All
Becker, Kip
2
Dutta, Kirti
2
El Hajjar, Samer
2
Giovanis, Apostolos N.
2
Khoshtaria, Tornike
2
Kundu, Sukanya
2
Matin, Arian
2
Nobre, Helena
2
Stockinger, Hanna
2
Theocharis, Dimitrios
2
Tsekouropoulos, Georgios
2
Wang, Edward Shih-Tse
2
Abdelkhaleq, Halley
1
Acikgoz, Fulya
1
Akhter, Mily
1
Al Khasawneh, Mohammad Hamdi
1
Al Sharaideh, Farah
1
Algharabat, Raed S.
1
Alturas, Bráulio
1
Amirkhanpour, Monaliz
1
Andreopoulou, Zacharoula
1
Angell, Ian O.
1
Antikainen, Maria
1
Argila-Irurita, Ana
1
Arroyo-Cañada, Francisco-Javier
1
Athanasopoulou, Pinelopi
1
Baccarella, Christian V.
1
Bartl, Michael
1
Basu, Rituparna
1
Ben Saad, Sihem
1
Botsvadze, Ilia
1
Bozyigit, Sezen
1
Brown, Cheryl O.
1
Brumbaugh, Anne M.
1
Butt, Athar Hameed
1
Choura, Fatma
1
Chuah, Stephanie Hui-wen
1
Coelho, Joana
1
Costa, Sara Morgado da
1
Datta, Biplab
1
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Published in...
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International journal of technology marketing : IJTMkt
Journal of retailing and consumer services
609
Journal of business research : JBR
483
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
197
International journal of internet marketing and advertising : IJIMA
187
Electronic commerce research
178
Journal of internet commerce
162
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
154
International journal of electronic marketing and retailing : IJEMR
152
Management science : journal of the Institute for Operations Research and the Management Sciences
127
Information systems research : ISR
122
International journal of business information systems : IJBIS
120
Journal of electronic commerce research : JECR
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Technological forecasting & social change : an international journal
118
International journal of hospitality management
114
Psychology & marketing
112
International journal of electronic commerce : IJEC
110
International journal of consumer studies
103
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
100
Cogent business & management
98
Journal of marketing communications
97
Asia Pacific journal of marketing and logistics
96
Journal of management information systems : JMIS
91
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
89
Journal of retailing
89
Electronic commerce research and applications
87
International journal of e-business research : an official publication of the Information Resources Management Association
86
Journal of promotion management : innovations in planning and applied research
79
International journal of advertising : the review of marketing communications
78
International journal of retail & distribution management
78
The journal of product & brand management
78
The international review of retail, distribution and consumer research
73
Tourism management : research, policies, practice
72
European journal of operational research : EJOR
71
Journal of fashion marketing and management
69
Journal of marketing
69
Information systems and e-business management : ISeB
66
Electronic markets : the international journal on networked business
65
International journal of contemporary hospitality management
64
International journal of production economics
63
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ECONIS (ZBW)
63
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1
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
2
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
3
Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
Saved in:
4
Special issue on: innovative technologies in the era of digital marketing and e-commerce
Nanos, Ioannis
(
ed.
);
Tsipoulanidis, Alexander
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013258214
Saved in:
5
Suspicion of manipulation on Instagram : is the consumer being duped?
Maghraoui, Souad
;
Khrouf, Lilia
;
Frikha, Azza
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10013359063
Saved in:
6
Are digital influencers social change catalysts? : empirical findings from the online apparel industry
Khwaja, Muddasar Ghani
;
Zaman, Umer
;
Butt, Athar Hameed
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 145-167
Persistent link: https://www.econbiz.de/10013258263
Saved in:
7
Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
Saved in:
8
Digital consumer-based branding among football clubs : determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Matin, Arian
;
Khoshtaria, Tornike
;
Mercan, Metin
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10014428116
Saved in:
9
Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention : an uncertainty reduction theory perspective
Ko, Hsiu-Chia
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 125-147
Persistent link: https://www.econbiz.de/10014310262
Saved in:
10
Consumer response towards personalised pricing strategies in online marketing
Victor, Vijay
;
Nathan, Robert Jeyakumar
;
Fekete-Farkas, …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 223-265
Persistent link: https://www.econbiz.de/10012693530
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