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~isPartOf:"International journal of wine business research : IJWBR"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~isPartOf:"Marketing theory"
~subject:"Brand image"
~subject:"Marktforschung"
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International journal of wine business research : IJWBR
Journal of marketing research : JMR
Lehrbuch
Marketing theory
Journal of business research : JBR
37
The journal of product & brand management
23
Journal of the Academy of Marketing Science
19
The journal of brand management : an international journal
17
European journal of marketing : EJM
16
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing management : MM
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SpringerLink / Bücher
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The marketing review
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Cogent business & management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
International marketing review
6
Journal of business economics : JBE
6
AMS review : official publication of the Academy of Marketing Science
5
Business horizons
5
European research studies
5
International journal of internet marketing and advertising : IJIMA
5
International review on public and non-profit marketing
5
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of global marketing
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Journal of promotion management : innovations in planning and applied research
5
Marketing letters : a journal of research in marketing
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Review of marketing research
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The journal of business & industrial marketing
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Entscheidungsunterstützung für ökonomische Probleme
4
Journal of business-to-business marketing
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Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing for higher education
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
18
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1
The construction of marketing measures : the case of viewability
Cluley, Robert
- In:
Marketing theory
18
(
2018
)
3
,
pp. 287-305
Persistent link: https://www.econbiz.de/10011926099
Saved in:
2
Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
Saved in:
3
A personality-based measure of the wine consumption experience for millennial consumers
Spielmann, Nathalie
;
Babin, Barry J.
;
Verghote, Caroline
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 228-245
Persistent link: https://www.econbiz.de/10011563747
Saved in:
4
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
Saved in:
5
Agritourism consumers' participation in wine tasting events : an econometric analysis
Govindasamy, Ramu
;
Kelley, Kathleen
- In:
International journal of wine business research : IJWBR
26
(
2014
)
2
,
pp. 120-138
Persistent link: https://www.econbiz.de/10010387276
Saved in:
6
Positioning brands against large competitors to increase sales
Paharia, Neeru
;
Avery, Jill
;
Keinan, Anat
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
Saved in:
7
Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2014
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014007180
Saved in:
8
Motivations of wine travelers in rural Northeast Iowa
Grybovych, Oksana
;
Lankford, Jill
;
Lankford, Samuel
- In:
International journal of wine business research : IJWBR
25
(
2013
)
4
,
pp. 285-309
Persistent link: https://www.econbiz.de/10010227998
Saved in:
9
Assembling market representations
Diaz Ruiz, Carlos Adrian
- In:
Marketing theory
13
(
2013
)
3
,
pp. 245-261
Persistent link: https://www.econbiz.de/10009790667
Saved in:
10
Relevant attributes of Portuguese wines : matching regions and consumer's involvement level
Madureira, Teresa C. Fernandes Ferreira
;
Nunes, …
- In:
International journal of wine business research : IJWBR
25
(
2013
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10009743703
Saved in:
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