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~isPartOf:"International marketing : emerging markets"
~isPartOf:"Journal of global marketing"
~isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
~subject:"Estimation"
~subject:"USA"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Marketingstrategie"
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Estimation
USA
Unternehmenserfolg
Marketing management
68
Marketingmanagement
68
Theorie
27
Theory
27
Deutschland
18
Germany
18
International marketing
11
Internationales Marketing
11
Marketing
11
Consumer behaviour
10
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10
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10
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6
Markenführung
6
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6
Beziehungsmarketing
5
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5
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4
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Adiwijaya, Karto
1
Bakir, Aysen
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Boddewyn, Jean J.
1
Brooksbank, Roger
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Calvo-Porral, Cristina
1
Demessie, Girma Tegene
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Erwee, Ronel
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Evangelista, Felicitas
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Faßnacht, Martin
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Kara, Ali
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Leighton Stanton, John
1
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1
Lévy Mangin, Jean-Pierre
1
Mac, Lancy
1
MacGinnis, Michael A.
1
Memili, Esra
1
Mussry, Jacky S.
1
Ng, Eric
1
Peter, Sibylle Isabelle
1
Picard, Jacques
1
Pitta, Dennis A.
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Qu, Riliang
1
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1
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Taylor, David
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Wahyuni, Sari
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Walter, Achim
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Welsh, Dianne H. B.
1
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Zhou, Qiuhan
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International marketing : emerging markets
Journal of global marketing
Neue betriebswirtschaftliche Forschung : Nbf
Journal of business research : JBR
75
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of strategic marketing
34
Journal of marketing
25
The journal of business & industrial marketing
25
European journal of marketing : EJM
21
Journal of the Academy of Marketing Science
20
International marketing review
18
Journal of marketing management : MM
17
Cogent business & management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Marketing intelligence & planning
15
International business review : the official journal of the European International Business Academy
13
Journal of marketing communications
12
International entrepreneurship and management journal
11
Journal of advertising research
11
SpringerLink / Bücher
11
AMS review : official publication of the Academy of Marketing Science
10
Australasian marketing journal
10
International journal of hospitality management
10
Harvard business review : HBR
9
Journal of business ethics : JOBE
9
Journal of business strategy
9
Journal of international marketing
9
Journal of marketing theory and practice
9
MSI reports : working paper series
9
The journal of brand management : an international journal
9
The journal of consumer marketing
9
Europäische Hochschulschriften / 5
8
International journal of business and globalisation : IJBG
8
International journal of economic perspectives : IJEP
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Psychology & marketing
8
Report / Marketing Science Institute
8
Journal of retailing and consumer services
7
Management international review : mir ; journal of international business
7
Management research review
7
Marketing letters : a journal of research in marketing
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
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ECONIS (ZBW)
18
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1
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18
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date (oldest first)
1
The effect of green marketing strategy on firm’s performance in the context of developing country
Demessie, Girma Tegene
;
Shukla, Amit
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 193-209
Persistent link: https://www.econbiz.de/10014321505
Saved in:
2
Does marketing ambidexterity boost marketing performance? : empirical evidence in Indonesia's consumer goods
Adiwijaya, Karto
;
Wahyuni, Sari
;
Gayatri, Gita
;
Mussry, …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 266-288
Persistent link: https://www.econbiz.de/10012292811
Saved in:
3
Work-family balance and marketing capabilities as determinants of Chinese women entrepreneurs' firm performance
Welsh, Dianne H. B.
;
Kaciak, Eugene
;
Memili, Esra
; …
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 174-191
Persistent link: https://www.econbiz.de/10011779466
Saved in:
4
Is the economic crisis changing marketing strategies? : evidence from the food industry
Calvo-Porral, Cristina
;
Leighton Stanton, John
;
Lévy …
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 29-39
Persistent link: https://www.econbiz.de/10011653869
Saved in:
5
The relative impact of market orientation and entrepreneurship on export performance : do we really know enough?
Mac, Lancy
;
Evangelista, Felicitas
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 266-281
Persistent link: https://www.econbiz.de/10011654421
Saved in:
6
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
7
Market orientation and firm performance : an empirical analysis of Ghanaian microenterprises
Spillan, John E.
;
Kara, Ali
;
King, Domfeh Obed
; …
- In:
Journal of global marketing
26
(
2013
)
5
,
pp. 258-272
Persistent link: https://www.econbiz.de/10010232477
Saved in:
8
The impact of integration and responsiveness on MNC subsidiaries’ market orientation
Qu, Riliang
- In:
Journal of global marketing
25
(
2012
)
3
,
pp. 127-140
Persistent link: https://www.econbiz.de/10009715345
Saved in:
9
Differences between high- and low-performing exporting firms in a developing country
Sibanda, Khutula
;
Erwee, Ronel
;
Ng, Eric
- In:
International marketing : emerging markets
,
(pp. 207-228)
.
2011
Persistent link: https://www.econbiz.de/10008937367
Saved in:
10
Examining the determinants of interfunctional coordination and export performance: an investigation of Brazilian exporters
Sousa, Carlos M.
;
Lengler, Jorge
- In:
International marketing : emerging markets
,
(pp. 189-206)
.
2011
Persistent link: https://www.econbiz.de/10008937368
Saved in:
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