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~isPartOf:"International marketing : emerging markets"
~isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
~subject:"Estimation"
~subject:"USA"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Marketingstrategie"
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Marketing management
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18
Germany
18
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5
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International marketing : emerging markets
Neue betriebswirtschaftliche Forschung : Nbf
Journal of business research : JBR
74
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of strategic marketing
33
Journal of marketing
25
The journal of business & industrial marketing
25
European journal of marketing : EJM
21
Journal of the Academy of Marketing Science
20
International marketing review
18
Journal of marketing management : MM
17
Cogent business & management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Marketing intelligence & planning
15
International business review : the official journal of the European International Business Academy
13
Journal of marketing communications
12
International entrepreneurship and management journal
11
Journal of advertising research
11
SpringerLink / Bücher
11
AMS review : official publication of the Academy of Marketing Science
10
Australasian marketing journal
10
International journal of hospitality management
10
Journal of global marketing
10
Harvard business review : HBR
9
Journal of business ethics : JOBE
9
Journal of business strategy
9
Journal of international marketing
9
Journal of marketing theory and practice
9
MSI reports : working paper series
9
The journal of brand management : an international journal
9
The journal of consumer marketing
9
Europäische Hochschulschriften / 5
8
International journal of business and globalisation : IJBG
8
International journal of economic perspectives : IJEP
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Psychology & marketing
8
Report / Marketing Science Institute
8
Journal of retailing and consumer services
7
Management international review : mir ; journal of international business
7
Management research review
7
Marketing letters : a journal of research in marketing
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
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ECONIS (ZBW)
8
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1
Differences between high- and low-performing exporting firms in a developing country
Sibanda, Khutula
;
Erwee, Ronel
;
Ng, Eric
- In:
International marketing : emerging markets
,
(pp. 207-228)
.
2011
Persistent link: https://www.econbiz.de/10008937367
Saved in:
2
Examining the determinants of interfunctional coordination and export performance: an investigation of Brazilian exporters
Sousa, Carlos M.
;
Lengler, Jorge
- In:
International marketing : emerging markets
,
(pp. 189-206)
.
2011
Persistent link: https://www.econbiz.de/10008937368
Saved in:
3
Hallmarks in the development of marketing: Chinese managers' market orientation and ability to deliver service quality
Pitta, Dennis A.
;
Smith, Darlene Brannigan
- In:
International marketing : emerging markets
,
(pp. 155-187)
.
2011
Persistent link: https://www.econbiz.de/10008937369
Saved in:
4
Eine dienstleistungsorientierte Perspektive des Handelsmarketing
Faßnacht, Martin
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001737403
Saved in:
5
Der Beziehungspromotor : ein personaler Gestaltungsansatz für erfolgreiches Relationship-Marketing
Walter, Achim
-
1998
Persistent link: https://www.econbiz.de/10000643219
Saved in:
6
Preisbündelung : Formen, Theorie, Messung und Umsetzung
Wübker, Georg
-
1998
Persistent link: https://www.econbiz.de/10000647324
Saved in:
7
Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle
-
1997
Persistent link: https://www.econbiz.de/10000628099
Saved in:
8
Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas
-
1996
Persistent link: https://www.econbiz.de/10000610473
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