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~isPartOf:"International marketing ; Vol. 1"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~subject:"Entwicklungsländer"
~subject:"Food market"
~subject:"Internationales Marketing"
~subject:"Market"
~subject:"Marketingtheorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudiensammlung"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammelwerk"
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Entwicklungsländer
Food market
Internationales Marketing
Market
Marketingtheorie
Marketing management
444
Marketingmanagement
444
Marketing
189
Consumer behaviour
109
Konsumentenverhalten
109
Firm performance
68
Unternehmenserfolg
68
Brand management
61
Markenführung
61
Relationship marketing
59
Beziehungsmarketing
58
USA
46
United States
46
Brand image
42
Markenimage
42
Market orientation
39
Innovation
35
International marketing
33
Internet marketing
33
Marketing theory
33
Online-Marketing
33
Strategic management
31
Strategisches Management
31
Competitive advantage
30
Wettbewerbsvorteil
30
KMU
28
SME
28
Social Web
27
Social web
27
Corporate Social Responsibility
25
Corporate social responsibility
25
Brand
24
Business start-up
24
Unternehmensgründung
24
Markenartikel
23
Resource-based view
22
Ressourcenorientierter Ansatz
22
Theorie
20
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Undetermined
39
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Article
71
Book / Working Paper
6
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Aufsatz im Buch
Aufsatz in Zeitschrift
Fallstudiensammlung
Konferenzbeitrag
Sammelwerk
Article in journal
72
Collection of articles of several authors
9
Book section
5
Reprint
5
Conference paper
4
Conference proceedings
4
Konferenzschrift
4
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Language
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English
77
Author
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Laroche, Michel
3
O'Malley, Lisa
3
Boso, Nathaniel
2
Brown, Stephen
2
Cardinali, Silvio
2
Cuomo, Maria Teresa
2
Doherty, Anne Marie
2
Festa, Giuseppe
2
Hunt, Shelby D.
2
Javalgi, Rajshekhar G.
2
Jaworski, Bernard J.
2
Lang, John T.
2
Lichrou, Maria
2
Lim, Weng Marc
2
Martin, Silvia L.
2
Metallo, Gerardino
2
Patterson, Maurice
2
Robson, Julie
2
Sharma, Piyush
2
Smith Maguire, Jennifer
2
Tadajewski, Mark
2
Varman, Rohit
2
Watson, David J.
2
Adeola, Ogechi
1
Ahammad, Mohammad F.
1
Aiello, Gaetano
1
Arenas-Gaitán, Jorge
1
Aulōnitēs, Geōrgios I.
1
Barnier, Virginie De
1
Behl, Abhishek
1
Belkhir, Meriam
1
Benmecheddal, Ahmed
1
Bouchet, Dominique
1
Broderick, Amanda J.
1
Bublitz, Melissa G.
1
Cadogan, John W.
1
Carrigan, Marylyn
1
Carter, Leanne
1
Cedrola, Elena
1
Chen, Jieke
1
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Institution
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Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Published in...
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International marketing ; Vol. 1
Journal of business research : JBR
Journal of marketing management : MM
Journal of macromarketing : examining the interactions among markets, marketing, and society
32
International marketing review
27
Industrial marketing management : the international journal for industrial and high-tech firms
25
Marketing theory
25
Journal of international marketing
20
European journal of marketing : EJM
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of historical research in marketing
18
AMS review : official publication of the Academy of Marketing Science
17
Journal of the Academy of Marketing Science
17
Journal of macromarketing
16
International business review : the official journal of the European International Business Academy
14
Journal of strategic marketing
13
Journal of global marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
Marketing intelligence & planning
10
The journal of business & industrial marketing
10
Journal of marketing
9
Australasian marketing journal
8
Legends in marketing
8
Asia Pacific journal of marketing and logistics
7
Food marketing
7
Marketing : ZFP ; journal of research and management
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of Islamic marketing : JIMA
6
Journal of marketing communications
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Major theoretical debates and contemporary issues in marketing theory
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
The impact of theory on representations of the consumer and the marketing organisation
6
The marketing review
6
Advances in international marketing
5
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
5
Journal of business-to-business marketing
5
Journal of marketing theory and practice : JMTP
5
Proceedings series / American Marketing Association
5
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ECONIS (ZBW)
77
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1
The effect of local institutions on the competitive strategies of exporters : the case of emerging economies in Latin America
Heredia Pérez, Jorge A.
;
Geldes, Cristian
;
Kunc, Martin
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014468541
Saved in:
2
Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
3
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
4
Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance
Hoque, Mohammad Tayeenul
;
Nath, Prithwiraj
;
Ahammad, …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1007-1023
Persistent link: https://www.econbiz.de/10013185070
Saved in:
5
Conflicting coexistence of legitimation and delegitimation logics in a revived market : the case of a traditional clothing market
Regany, Fatima
;
Benmecheddal, Ahmed
;
Belkhir, Meriam
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 438-449
Persistent link: https://www.econbiz.de/10012435343
Saved in:
6
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
7
Performance consequences of marketing standardization/adaptation : a systematic literature review and future research agenda
Mandler, Timo
;
Sezen, Burcu
;
Chen, Jieke
;
Ozsomer, Aysegul
- In:
Journal of business research : JBR
125
(
2021
),
pp. 416-435
Persistent link: https://www.econbiz.de/10012494028
Saved in:
8
Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance
St. Davčik, Nebojša
;
Cardinali, Silvio
;
Sharma, Piyush
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 650-660
Persistent link: https://www.econbiz.de/10012494523
Saved in:
9
Marketing capabilities and international new venture performance : the mediation role of marketing communication and the moderation effect of technological turbulence
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
;
Ciravegna, …
- In:
Journal of business research : JBR
107
(
2020
),
pp. 25-37
Persistent link: https://www.econbiz.de/10012156665
Saved in:
10
What can the university sector teach us about strategy? : support for strategy versus individual motivations to perform
Gellatly, Lauren
;
D'Alessandro, Steven
;
Carter, Leanne
- In:
Journal of business research : JBR
112
(
2020
),
pp. 320-330
Persistent link: https://www.econbiz.de/10012230598
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