//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International marketing ; Vol. 1"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Entwicklungsländer"
~subject:"Food market"
~subject:"Internationales Marketing"
~subject:"Market"
~subject:"Marketingtheorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudiensammlung"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingpolitik"
Narrow search
Delete all filters
| 13 applied filters
Year of publication
From:
To:
Subject
All
Entwicklungsländer
Food market
Internationales Marketing
Market
Marketingtheorie
Marketing management
170
Marketingmanagement
170
Marketing
85
Consumer behaviour
40
Konsumentenverhalten
40
USA
33
United States
33
Marketing theory
30
Theorie
27
Theory
27
Beziehungsmarketing
18
Relationship marketing
18
Großbritannien
17
United Kingdom
17
marketing strategy
16
Brand management
15
Markenführung
15
Advertising
14
Werbung
14
Firm performance
12
Internet marketing
12
Online-Marketing
12
Unternehmenserfolg
12
Market research
11
Marktforschung
11
Brand image
10
Markenimage
10
Performance measurement
10
Performance-Messung
10
Politics
10
Politik
10
advertising
10
Customer value
9
Distribution channel
9
Kundenwert
9
Vertriebsweg
9
Advertising effects
8
Social Web
8
Social web
8
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
38
Book / Working Paper
6
Type of publication (narrower categories)
All
Aufsatz im Buch
Aufsatz in Zeitschrift
Fallstudiensammlung
Konferenzbeitrag
Sammelwerk
Article in journal
39
Collection of articles of several authors
8
Book section
5
Reprint
5
Conference proceedings
4
Konferenzschrift
4
Conference paper
2
more ...
less ...
Language
All
English
44
Author
All
O'Malley, Lisa
3
Brown, Stephen
2
Doherty, Anne Marie
2
Hunt, Shelby D.
2
Jaworski, Bernard J.
2
Lang, John T.
2
Lichrou, Maria
2
Patterson, Maurice
2
Robson, Julie
2
Smith Maguire, Jennifer
2
Sudhir, K.
2
Tadajewski, Mark
2
Varman, Rohit
2
Watson, David J.
2
Bouchet, Dominique
1
Broderick, Amanda J.
1
Coates, Nigel
1
Davis, Judy Foster
1
Dennis, Charles
1
Desai, Preyas S.
1
Dibb, Sally
1
Djafarova, Elmira
1
Douglas, Susan P.
1
Doyle, Peter
1
Ebbes, Peter
1
Fuentes, Christian
1
Fuentes, Maria
1
Gupta, Sunil
1
Hanssens, Dominique M.
1
Harrigan, Paul
1
Hart, David
1
Hauser, John R.
1
Heerde, Harald J. van
1
Hewer, Paul
1
Ibrahim, Yasmin
1
Jain, Subhash C.
1
Jayawardhena, Chanaka
1
Jones, D. G. Brian
1
Kipnis, Eva
1
Koh, Anthony C.
1
more ...
less ...
Institution
All
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Published in...
All
International marketing ; Vol. 1
Journal of marketing management : MM
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
40
Journal of macromarketing : examining the interactions among markets, marketing, and society
32
International marketing review
27
Industrial marketing management : the international journal for industrial and high-tech firms
25
Marketing theory
25
Journal of international marketing
20
European journal of marketing : EJM
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of historical research in marketing
18
AMS review : official publication of the Academy of Marketing Science
17
Journal of the Academy of Marketing Science
17
Journal of macromarketing
16
International business review : the official journal of the European International Business Academy
14
Journal of strategic marketing
13
Journal of global marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
Marketing intelligence & planning
10
The journal of business & industrial marketing
10
Journal of marketing
9
Australasian marketing journal
8
Legends in marketing
8
Asia Pacific journal of marketing and logistics
7
Food marketing
7
Marketing : ZFP ; journal of research and management
7
Journal of Islamic marketing : JIMA
6
Journal of marketing communications
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Major theoretical debates and contemporary issues in marketing theory
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
The impact of theory on representations of the consumer and the marketing organisation
6
The marketing review
6
Advances in international marketing
5
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
5
Journal of business-to-business marketing
5
Journal of marketing theory and practice : JMTP
5
Proceedings series / American Marketing Association
5
more ...
less ...
Source
All
ECONIS (ZBW)
44
Showing
1
-
10
of
44
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing (as) rhetoric : an introduction
Miles, Christopher
;
Nilsson, Tomas
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1259-1271
Persistent link: https://www.econbiz.de/10011988060
Saved in:
2
Once upon a market dreary : the prescient marketing principles of Edgar Allan Poe
Brown, Stephen
;
McGowan, Pauric
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10011988073
Saved in:
3
Introducing a new section : Marketing Science : frontiers
Sudhir, K.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10011818432
Saved in:
4
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
5
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
6
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
7
Special issue: violence, markets and marketing
Varman, Rohit
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011962122
Saved in:
8
Violence, markets and marketing
Varman, Rohit
- In:
Journal of marketing management : MM
34
(
2018
)
11/12
,
pp. 903-912
Persistent link: https://www.econbiz.de/10011962124
Saved in:
9
Marketing, violence and social cohesion : first steps to a conceptual approach to the understanding of the normalising role of marketing
Bouchet, Dominique
- In:
Journal of marketing management : MM
34
(
2018
)
11/12
,
pp. 1048-1062
Persistent link: https://www.econbiz.de/10011962134
Saved in:
10
Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->