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~isPartOf:"International marketing in the fast changing world"
~isPartOf:"Journal of strategic marketing"
~subject:"Brand image"
~subject:"SME"
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Brand image
SME
International marketing
29
Internationales Marketing
29
Marketing management
11
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11
Firm performance
8
Unternehmenserfolg
8
Brand management
5
Consumer behaviour
5
Emerging economies
5
Konsumentenverhalten
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International market entry
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Internationaler Markteintritt
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internal marketing
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Bowden, Jana
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Buccieri, Dominic
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Crespo, Cátia Fernandes
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Durrieu, François
1
Eshaghi, Mohammad Sadegh
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Gross, Andrew C.
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Inacio, Nicole
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Javalgi, Rajshekhar (Raj) G.
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International marketing in the fast changing world
Journal of strategic marketing
International marketing review
33
Journal of business research : JBR
21
Journal of international marketing
21
Journal of global marketing
19
The journal of brand management : an international journal
17
Journal of international consumer marketing
11
Asia Pacific journal of marketing and logistics
9
International business review : the official journal of the European International Business Academy
9
The journal of product & brand management
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of euromarketing
7
European journal of marketing : EJM
6
The journal of business & industrial marketing
6
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
5
European journal of international management : EJIM
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Innovatives Markenmanagement
4
International journal of business and globalisation : IJBG
4
Journal for global business advancement : JGBA
4
Journal of Islamic marketing
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of international entrepreneurship
4
Journal of marketing
4
Journal of retailing and consumer services
4
Management international review : mir ; journal of international business
4
Marketing intelligence & planning
4
Small business economics : an entrepreneurship journal
4
SpringerLink / Bücher
4
Advances in international marketing
3
Cross-cultural and critical perspectives on brands
3
Entrepreneurship in international marketing
3
International business and economics research journal
3
International journal of economic perspectives : IJEP
3
International journal of entrepreneurship and small business
3
International journal of export marketing : IJExportM
3
International journal of management and economics
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
3
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ECONIS (ZBW)
8
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date (oldest first)
1
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
2
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
3
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
4
The influence of corporate social responsibility associations on consumers' perceptions towards global brands
Crespo, Cátia Fernandes
;
Inacio, Nicole
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 679-695
Persistent link: https://www.econbiz.de/10012202787
Saved in:
5
Internationalisation strategies and industry structure
Solberg, Carl Arthur
;
Durrieu, François
- In:
International marketing in the fast changing world
,
(pp. 33-59)
.
2015
Persistent link: https://www.econbiz.de/10011415984
Saved in:
6
Perceived quality of Asian brands by US consumers : case of cosmetic brand using age as a moderator
Southworth, Sarah
;
Kim, Minjeong
- In:
International marketing in the fast changing world
,
(pp. 235-253)
.
2015
Persistent link: https://www.econbiz.de/10011416191
Saved in:
7
Global brand attitude, perceived value, consumer affinity, and purchase intentions : a multidimensional view of consumer behavior and global brands
Naseem, Nayyer
;
Verma, Swati
;
Yaprak, Attila
- In:
International marketing in the fast changing world
,
(pp. 255-288)
.
2015
Persistent link: https://www.econbiz.de/10011416219
Saved in:
8
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
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