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~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Guzman, Francisco"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Consumer behaviour"
~subject:"Entrepreneurship"
~subject:"Indien"
~type_genre:"Article in journal"
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Consumer behaviour
Entrepreneurship
Indien
Konsumentenverhalten
32
Brand management
13
Markenführung
13
Bibliometrics
12
Bibliometrie
12
Brand image
12
Markenimage
12
Relationship marketing
12
Beziehungsmarketing
11
Digitalisierung
6
Digitization
6
Brand
5
Customer integration
5
E-commerce
5
Einzelhandel
5
Electronic Commerce
5
Kundenintegration
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Retail trade
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Social Web
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Social web
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Brand equity
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Luxury goods
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Luxusgüter
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Markenartikel
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Personality psychology
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Viral marketing
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Virales Marketing
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Cross-cultural management
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Designation of origin
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Dienstleistungsqualität
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3
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35
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Article in journal
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35
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English
Spanish
Author
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Beatty, Sharon E.
Guzman, Francisco
Paul, Justin
Roy, Sanjit
Laroche, Michel
29
Ko, Eunju
23
Cleveland, Mark
20
Diamantopoulos, Adamantios
18
Valette-Florence, Pierre
15
Bartikowski, Boris
12
Pereira, Vijay
12
Sharma, Piyush
12
Shukla, Paurav
12
Balaji, M. S.
11
Richard, Marie-Odile
11
Seo, Yuri
11
Veloutsou, Cleopatra
11
Christodoulides, George
10
Dwivedi, Yogesh Kumar
10
Huarng, Kun-Huang
10
Septianto, Felix
10
Teng, Lefa
10
Adomako, Samuel
9
Behl, Abhishek
9
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Kraus, Sascha
9
Kukar-Kinney, Monika
9
Merchant, Altaf
9
Miles, Morgan P.
9
Balabanis, George
8
Choi, Jeonghye
8
Liu, Martin J.
8
Wang, Cheng Lu
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Foroudi, Pantea
7
Galindo Martín, Miguel Angel
7
Geuens, Maggie
7
Gupta, Suraksha
7
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International marketing review
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of retailing and consumer services
17
The journal of product & brand management
9
Journal of strategic marketing
5
The journal of consumer marketing
5
International journal of consumer studies
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
European management journal
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Journal of marketing theory and practice
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
European journal of marketing : EJM
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
Small business economics : an international journal
2
The journal of services marketing
2
Asia Pacific business review
1
Asian business & management
1
Asian journal of business ethics : AJBE
1
British journal of management
1
Electronic commerce research
1
Entrepreneurship and regional development : an international journal
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
Journal of East-West business
1
Journal of consumer behaviour
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of international entrepreneurship
1
Journal of marketing communications
1
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ECONIS (ZBW)
35
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1
The aftermath of Covid-19 : the rise of pandemic animosity among consumers and its scale development
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014229115
Saved in:
2
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
3
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
4
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
5
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
6
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
7
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
8
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
9
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
10
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
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