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~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of retailing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Merchant, Altaf"
~person:"Paul, Justin"
~person:"Veloutsou, Cleopatra"
~source:"econis"
~subject:"Bewertung"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
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Bewertung
Brand
Consumer behaviour
Indien
Konsumentenverhalten
38
Brand management
18
Markenführung
18
Brand image
16
Markenimage
16
Bibliometrics
11
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11
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Beatty, Sharon E.
Merchant, Altaf
Paul, Justin
Veloutsou, Cleopatra
Laroche, Michel
30
Ko, Eunju
23
Cleveland, Mark
20
Grewal, Dhruv
19
Diamantopoulos, Adamantios
18
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Chebat, Jean-Charles
12
Kukar-Kinney, Monika
12
Richard, Marie-Odile
12
Roggeveen, Anne L.
12
Shukla, Paurav
12
Balaji, M. S.
11
Pereira, Vijay
11
Seo, Yuri
11
Sharma, Piyush
11
Christodoulides, George
10
Dwivedi, Yogesh Kumar
10
Gupta, Suraksha
10
Oppewal, Harmen
10
Septianto, Felix
10
Teng, Lefa
10
Donthu, Naveen
9
Filieri, Raffaele
9
Mattila, Anna S.
9
Yang, Zhiyong
9
Balabanis, George
8
Behl, Abhishek
8
Choi, Jeonghye
8
Foroudi, Pantea
8
Gustafsson, Anders
8
Liu, Martin J.
8
Melewar, T. C.
8
Nordfält, Jens
8
Reynolds, Kristy E.
8
Verhoef, Peter C.
8
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International marketing review
Journal of business research : JBR
Journal of marketing theory and practice
Journal of retailing
Journal of retailing and consumer services
13
International journal of consumer studies
4
Psychology & marketing
4
The journal of product & brand management
4
Business strategy and the environment
3
European management journal
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Technological forecasting & social change : an international journal
3
The journal of consumer marketing
3
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
Athens journal of business & economics : AJBE
1
European journal of international management : EJIM
1
European journal of marketing
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
Journal of East-West business
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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42
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1
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
2
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
3
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
4
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
5
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
6
The development and validation of a Chinese American affiliation scale
Harrison, Kristina
;
Ford, John B.
;
Karande, Kiran
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 331-345
Persistent link: https://www.econbiz.de/10013194543
Saved in:
7
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Korfiatis, Nikolaos
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
Saved in:
8
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
9
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
10
Why and when is older better? : the role of brand heritage and of the product category in the evaluation of brand longevity
Pecot, Fabien
;
Merchant, Altaf
- In:
Journal of business research : JBR
140
(
2022
),
pp. 533-545
Persistent link: https://www.econbiz.de/10013040681
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