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~isPartOf:"International marketing review"
~isPartOf:"Journal of marketing communications"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
~type_genre:"Reprint"
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Search: subject:"Kulturpsychologie"
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Konsumentenverhalten
Cultural identity
50
Kulturelle Identität
50
Consumer behaviour
29
International marketing
20
Internationales Marketing
20
Cross-cultural management
13
Interkulturelles Management
13
Culture
12
National culture
12
Nationalkultur
12
Advertising
9
Werbung
9
China
7
Comparison
7
Vergleich
7
Advertising effects
6
Brand management
6
Corporate culture
6
Globalisierung
6
Globalization
6
Kultur
6
Markenführung
6
Unternehmenskultur
6
Welt
6
Werbewirkung
6
World
6
Cross-cultural relations
4
Customer satisfaction
4
Interkulturelle Beziehungen
4
Kundenzufriedenheit
4
Measurement
4
Messung
4
USA
4
United States
4
Brand image
3
Cross-cultural studies
3
Emerging economies
3
Emerging markets
3
Hofstede
3
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17
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1
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Article
27
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
Graue Literatur
Reprint
Aufsatz in Zeitschrift
29
Collection of articles of several authors
2
Sammelwerk
2
Language
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English
29
Author
All
Laroche, Michel
3
Mooij, Marieke K. de
3
Cleveland, Mark
2
Papadopoulos, Nicolas G.
2
Seo, Yuri
2
Alhajsaleh, Nael
1
Baidoun, Samir
1
Barua, Maria E.
1
Belk, Russell W.
1
Benmamoun, Mamoun
1
Beveridge, Ivana
1
Broderick, Amanda J.
1
Buchanan-Oliver, Margo
1
Capece, Guendalina
1
Cheng, Hong
1
Chun, Wootae
1
Craig, C. S.
1
Cruz, Angela Cracia B.
1
D'Alessandro, Steven
1
Demangeot, Catherine
1
Demangoet, Catherine
1
Di Pillo, Francesca
1
Edwards, Steven M.
1
Fang Liu
1
Furrer, Olivier
1
Gelb, Betsy D.
1
Goodrich, Kendall
1
Hadjimarcou, John
1
Hamouda, Mohammed
1
He, Jiaxun
1
Japutra, Arnold
1
Ji, Wenbo
1
Jimeneu, Fernando R.
1
Johnson, Lester W.
1
Jung, Jae Min
1
Keh, Hean Tat
1
Kellaris, James J.
1
Kim, Jong Min
1
Lee, Eunkyung
1
Lee, Eunsun
1
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International marketing review
Journal of marketing communications
Journal of business research : JBR
56
Journal of international consumer marketing
48
Journal of international marketing
20
Journal of global marketing
16
Asia Pacific journal of marketing and logistics
12
International journal of consumer studies
12
Journal of retailing and consumer services
12
Journal of travel and tourism marketing
11
Marketing theory
11
Psychology & marketing
10
The journal of consumer marketing
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of promotion management : JPM
8
The journal of brand management : an international journal
8
European journal of marketing : EJM
7
International journal of hospitality management
7
Research in consumer behavior
7
Cross-cultural and critical perspectives on brands
6
Australasian marketing journal
5
International journal of market research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer behaviour : an international research review
5
Journal of fashion marketing and management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : MM
5
Marketing letters : a journal of research in marketing
5
Qualitative market research : an international journal
5
Cross cultural management : an international journal
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of business and globalisation : IJBG
4
International journal of contemporary hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
International journal of retail & distribution management
4
Journal of Islamic marketing : JIMA
4
Journal of euromarketing
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Technological forecasting & social change : an international journal
4
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ECONIS (ZBW)
29
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29
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date (oldest first)
1
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
2
Developing strategies for international celebrity branding : a comparative analysis between Western and South Asian cultures
Shah, Zahra
;
Olya, Hossein
;
Monkhouse, Lien Le
- In:
International marketing review
40
(
2023
)
1
,
pp. 102-126
Persistent link: https://www.econbiz.de/10014227456
Saved in:
3
Bringing culture into the picture : cross-cultural differences in online customer reviews
Kim, Jong Min
;
Lee, Eunkyung
;
Yoon, Yeosun
- In:
International marketing review
40
(
2023
)
3
,
pp. 528-546
Persistent link: https://www.econbiz.de/10014381219
Saved in:
4
Relationships among immigrant consumers' cultural orientation, innovativeness and opinion leadership
Walsh, Gianfranco
- In:
International marketing review
39
(
2022
)
1
,
pp. 80-104
Persistent link: https://www.econbiz.de/10013169635
Saved in:
5
Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior : a comparison study of China and the US
Wang, Zi
;
Yuan, Ruizhi
;
Liu, Martin J.
;
Luo, Jun
- In:
International marketing review
39
(
2022
)
2
,
pp. 166-206
Persistent link: https://www.econbiz.de/10013396168
Saved in:
6
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
7
A consumer cultural paradox : exploring the tensions between traditional and international education
Beveridge, Ivana
;
Furrer, Olivier
;
Gelb, Betsy D.
- In:
International marketing review
39
(
2022
)
4
,
pp. 811-835
Persistent link: https://www.econbiz.de/10013396332
Saved in:
8
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
9
Chinese website design : communication as a mirror of culture
Capece, Guendalina
;
Di Pillo, Francesca
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10012424771
Saved in:
10
Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun
;
Edwards, Steven M.
;
Youn, Seounmi
;
Yun, …
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
Saved in:
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