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~isPartOf:"International marketing review"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"SpringerLink / Bücher"
~subject:"Brand management"
~subject:"Emerging economies"
~subject:"Konsumentenverhalten"
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Brand management
Emerging economies
Konsumentenverhalten
Markenführung
421
Markenpolitik
243
Markenimage
166
Consumer behaviour
156
Brand image
153
Deutschland
98
Markenartikel
98
Germany
96
Brand
95
Beziehungsmarketing
58
Relationship marketing
58
International marketing
43
Internationales Marketing
43
Theorie
40
Theory
40
Online-Marketing
39
Social Web
37
Social web
37
Internet marketing
36
Marketingmanagement
33
Werbewirkung
32
Advertising effects
31
Marketing management
31
Marketing
29
Luxury goods
26
Luxusgüter
26
Designation of origin
25
Herkunftsbezeichnung
25
Marke
22
Brand architecture
21
Einzelhandel
20
Handelsmarke
20
Markenarchitektur
20
Erfolgsfaktor
19
Retail trade
19
Schwellenländer
19
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18
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1
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263
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161
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164
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164
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57
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22
Konferenzschrift
5
Case study
4
Fallstudie
4
Collection of articles of several authors
3
Lehrbuch
3
Sammelwerk
3
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2
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2
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English
223
German
201
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Baumgarth, Carsten
5
Burmann, Christoph
5
Esch, Franz-Rudolf
5
Gázquez-Abad, Juan Carlos
5
Martínez-López, Francisco J.
5
Steiner, Paul
5
Zschiesche, Arnd
5
Errichiello, Oliver Carlo
4
He, Jiaxun
4
Kernstock, Joachim
4
Phau, Ian
4
Schmidt, Holger J.
4
Ahlert, Dieter
3
Barnes, Bradley R.
3
Gutjahr, Gert
3
Huber, Frank
3
Japutra, Arnold
3
Kreutzer, Ralf T.
3
König, Verena
3
Schade, Michael
3
Schlegelmilch, Bodo B.
3
Strebinger, Andreas
3
Wang, Cheng Lu
3
Abbate, Sandro
2
Adjouri, Nicholas
2
Balmer, John M. T.
2
Bang, Nguyen
2
Brexendorf, Tim Oliver
2
Brunner, Christian Boris
2
Budtz, Christian
2
Büttner, Miriam
2
Cedrola, Elena
2
Fog, Klaus
2
Ge, Jiaye
2
Gernsheimer, Oliver
2
Guercini, Simone
2
Gupta, Narain
2
Halaszovich, Tilo
2
Han, C. M.
2
Iversen, Nina M.
2
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Bundesvereinigung City- und Stadtmarketing Deutschland
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Published in...
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International marketing review
Marketing intelligence & planning
SpringerLink / Bücher
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of marketing
81
Journal of the Academy of Marketing Science
76
Springer eBook Collection
73
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
69
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Research
57
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
424
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1
Unconventional luxury brand collaborations : a new form of luxury consumption among young adults in China
Diaz Ruiz, Carlos
;
Cruz, Angela Gracia B.
- In:
International marketing review
40
(
2023
)
7
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014470397
Saved in:
2
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
3
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
4
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
5
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
6
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
7
Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
Saved in:
8
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
9
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
10
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
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