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~isPartOf:"International marketing review"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
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Search: subject:"Marke"
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Subject
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Luxury goods
Markenimage
Marketing
Brand management
725
Markenführung
725
Consumer behaviour
427
Konsumentenverhalten
427
Brand image
397
Brand
305
Markenartikel
302
Beziehungsmarketing
117
Relationship marketing
117
Social Web
69
Social web
69
Luxusgüter
68
Marketing management
57
Marketingmanagement
57
Brand architecture
56
Markenarchitektur
55
Advertising effects
54
Werbewirkung
54
International marketing
52
Internationales Marketing
52
Brand extension
48
Internet marketing
48
Markentransfer
48
Online-Marketing
48
Corporate reputation
45
Firmenimage
45
Emotion
43
Personality psychology
41
Persönlichkeitspsychologie
41
Brand loyalty
37
USA
35
United States
35
Corporate Social Responsibility
33
Corporate social responsibility
33
Customer satisfaction
31
Kundenzufriedenheit
31
Markentreue
31
China
27
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Undetermined
271
Free
25
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Article
434
Book / Working Paper
4
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Article in journal
438
Aufsatz in Zeitschrift
438
Collection of articles of several authors
4
Conference paper
4
Konferenzbeitrag
4
Sammelwerk
4
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2
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Language
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English
438
Author
All
Johnson, Lester W.
5
Merrilees, Bill
5
Powell, Shaun M.
5
Pradhan, Debasis
5
Valette-Florence, Pierre
5
Hennigs, Nadine
4
Keller, Kevin Lane
4
Kuanr, Abhisek
4
Miller, Dale
4
Moharana, Tapas Ranjan
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Albrecht, Carmen-Maria
3
Balmer, John M. T.
3
Biedenbach, Galina
3
Burghausen, Mario
3
Dwivedi, Abhishek
3
Gil Saura, Irene
3
Grohmann, Bianca
3
Gunasti, Kunter
3
Guzman, Francisco
3
Jassawalla, Avan R.
3
Kara, Selcan
3
Kulczynski, Alicia
3
Melewar, T. C.
3
Mirzaei, Abas
3
Okonkwo, Uché
3
Pecot, Fabien
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Woodside, Arch G.
3
Arli, Denni
2
Ashill, Nicholas J.
2
Atwal, Glyn
2
Barnier, Virginie de
2
Bauer, Brittney C.
2
Baxter, Stacey M.
2
Bhattacharjee, Debashree Roy
2
Boisvert, Jean
2
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Published in...
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International marketing review
Psychology & marketing
The journal of brand management : an international journal
Journal of business research : JBR
418
The journal of product & brand management
305
Journal of retailing and consumer services
191
SpringerLink / Bücher
94
Industrial marketing management : the international journal for industrial and high-tech firms
89
European journal of marketing : EJM
88
Asia Pacific journal of marketing and logistics
82
Marketing intelligence & planning
71
Journal of marketing communications
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
International journal of hospitality management
64
Journal of strategic marketing
60
Journal of international consumer marketing
53
Marketing letters : a journal of research in marketing
52
The IUP journal of brand management : IJBRM
52
Journal of marketing
49
Cogent business & management
47
Journal of promotion management : innovations in planning and applied research
47
Journal of fashion marketing and management
46
Journal of marketing management : MM
45
The journal of consumer marketing
44
Journal of global marketing
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of the Academy of Marketing Science
43
International journal of consumer studies
42
International journal of internet marketing and advertising : IJIMA
42
Tourism management : research, policies, practice
42
Journal of promotion management : JPM
40
International journal of advertising : the review of marketing communications
39
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
Journal of travel and tourism marketing
38
Innovatives Markenmanagement
37
International journal of retail & distribution management
37
European journal of marketing
36
Journal of Islamic marketing
33
Journal of business-to-business marketing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
438
Showing
1
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10
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438
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date (oldest first)
1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
4
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
5
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
6
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
7
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
8
Unconventional luxury brand collaborations : a new form of luxury consumption among young adults in China
Diaz Ruiz, Carlos
;
Cruz, Angela Gracia B.
- In:
International marketing review
40
(
2023
)
7
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014470397
Saved in:
9
Invented corporate heritage brands
Brunninge, Olof
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10014251433
Saved in:
10
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
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