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~isPartOf:"International marketing review"
~isPartOf:"Psychology & marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Consumer behaviour"
~subject:"Digitalisierung"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Consumer behaviour
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Beatty, Sharon E.
Kim, Kyung Hoon
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International marketing review
Psychology & marketing
Journal of business research : JBR
47
Journal of retailing and consumer services
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of strategic marketing
6
European management journal
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International journal of consumer studies
5
Technological forecasting & social change : an international journal
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Asia Pacific journal of marketing and logistics
4
Business strategy and the environment
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International journal of market research
3
Journal of advertising
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Journal of consumer behaviour : an international research review
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing theory and practice
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The journal of consumer marketing
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European journal of marketing
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International business review : the official journal of the European International Business Academy
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International journal of Indian culture and business management
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International journal of hospitality management
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing theory and practice : JMTP
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Qualitative market research : an international journal
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The journal of services marketing
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Asia Pacific business review
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Asian journal of business ethics : AJBE
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British journal of management
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Electronic commerce research
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European journal of international management : EJIM
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European journal of marketing : EJM
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European management review : EMR
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
5
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1
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
2
Consumer ethics : a review and research agenda
Hassan, Syed Masroor
;
Rahman, Zillur
;
Paul, Justin
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 111-130
Persistent link: https://www.econbiz.de/10012796079
Saved in:
3
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
4
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
5
Luxury brand markets as confluences of multiple cultural beliefs
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Cruz, Angela Cracia B.
- In:
International marketing review
32
(
2015
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011296977
Saved in:
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