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~isPartOf:"International marketing review"
~language:"eng"
~person:"Beatty, Sharon E."
~person:"Ge, Jiaye"
~person:"He, Jiaxun"
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Consumer behaviour"
~subject:"Digitalisierung"
~subject:"Foreign brand"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Kulturelle Identität"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Consumer behaviour
Digitalisierung
Foreign brand
Indien
Konsumentenverhalten
Kulturelle Identität
Markenführung
Brand management
8
Brand
4
Brand image
4
Markenartikel
4
Markenimage
4
Cultural identity
3
Designation of origin
2
Emerging economies
2
Globalisierung
2
Globalization
2
Herkunftsbezeichnung
2
International marketing
2
Internationales Marketing
2
Schwellenländer
2
Advertising
1
Advertising effects
1
Beziehungsmarketing
1
Brand competence
1
Brand experience
1
Brand innovativeness
1
Brand local iconness
1
Brand positioning
1
Brand transgression
1
Brand-nation connection
1
Brands
1
Buffering effect
1
China
1
Chinese elements
1
Construal level
1
Country-of-origin
1
Cultural branding
1
Cultural compatibility
1
Cultural distance
1
Cultural tightness and looseness
1
Gesundheitsreform
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7
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Article in journal
Aufsatz in Zeitschrift
8
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
Author
All
Beatty, Sharon E.
Ge, Jiaye
He, Jiaxun
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Seo, Yuri
Magnusson, Peter
6
Westjohn, Stanford A.
5
Barnes, Bradley R.
4
Christodoulides, George
4
Cleveland, Mark
4
Diamantopoulos, Adamantios
4
Zdravkovic, Srdan
4
Michaelidou, Nina
3
Shukla, Paurav
3
Wang, Cheng Lu
3
Balabanis, George
2
Behl, Abhishek
2
Bianchi, Constanza
2
Craig, C. S.
2
Guzman, Francisco
2
Han, C. M.
2
Japutra, Arnold
2
Laroche, Michel
2
Maher, Amro A.
2
Martín Martín, Oscar
2
Matarazzo, Michela
2
Monkhouse, Lien Le
2
Mooij, Marieke K. de
2
Moon, Byeong-joon
2
Palihawadana, Dayananda
2
Papadopoulos, Nicolas G.
2
Pelsmacker, Patrick de
2
Pereira, Vijay
2
Schlegelmilch, Bodo B.
2
Septianto, Felix
2
Swoboda, Bernhard
2
Veloutsou, Cleopatra
2
Walsh, Gianfranco
2
Zolfagharian, Mohammadali
2
Agnihotri, Arpita
1
Ahammad, Mohammad F.
1
Ahmad, Muhammad Ishfaq
1
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International marketing review
Journal of business research : JBR
51
Journal of retailing and consumer services
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of strategic marketing
6
European management journal
5
International journal of consumer studies
5
Technological forecasting & social change : an international journal
5
Asia Pacific journal of marketing and logistics
4
Business strategy and the environment
3
European journal of marketing
3
International journal of market research
3
Journal of advertising
3
Journal of consumer behaviour : an international research review
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of consumer marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
Qualitative market research : an international journal
2
The journal of services marketing
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
Australasian marketing journal
1
British journal of management
1
Electronic commerce research
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Frontiers of business research in China : selected publications from Chinese universities
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
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ECONIS (ZBW)
8
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1
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8
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8
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date (oldest first)
1
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
2
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
3
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
4
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
5
Brand management and consumer experience : an emerging market perspective
Wang, Cheng Lu
(
ed.
);
He, Jiaxun
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011760470
Saved in:
6
Guest editorial: Brand management and consumer experience in emerging markets : directions for future research
Wang, Cheng Lu
;
He, Jiaxun
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
4
,
pp. 458-462
Persistent link: https://www.econbiz.de/10011760572
Saved in:
7
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
Saved in:
8
Luxury brand markets as confluences of multiple cultural beliefs
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Cruz, Angela Cracia B.
- In:
International marketing review
32
(
2015
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011296977
Saved in:
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