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~isPartOf:"International marketing review"
~language:"eng"
~subject:"Advertising effects"
~subject:"Hofstede"
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Advertising effects
Hofstede
Cultural identity
40
Kulturelle Identität
40
Consumer behaviour
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Konsumentenverhalten
22
International marketing
18
Internationales Marketing
18
Cross-cultural management
13
Interkulturelles Management
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9
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6
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Barua, Maria E.
1
Cheng, Hong
1
Fang Liu
1
Fu, Wei
1
Hadjimarcou, John
1
Hirschmann, Johannes
1
Japutra, Arnold
1
Jimeneu, Fernando R.
1
Li, Jianyao
1
Liang, Beichen
1
Michie, Donald A.
1
Mooij, Marieke K. de
1
Runyan, Rodney C.
1
Seo, Yuri
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Septianto, Felix
1
Shin, Geon-Cheol
1
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International marketing review
International journal of advertising : the quarterly review of marketing communications
9
Journal of business research : JBR
8
Journal of promotion management : JPM
8
Journal of global marketing
7
Journal of international consumer marketing
6
Australasian marketing journal
4
International business and economics research journal
4
International journal of advertising : the review of marketing communications
4
Journal of international marketing
4
International business review : the official journal of the European International Business Academy
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Brand management in emerging markets : theories and practice
2
European journal of international management : EJIM
2
European journal of marketing : EJM
2
International journal of business and emerging markets : IJBEM
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of euromarketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of institutional economics
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
2
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
2
Management international review : mir ; journal of international business
2
Tourism management : research, policies, practice
2
Accounting, auditing & accountability journal
1
Advertising in developing and emerging countries : the economic, political and social context
1
Advertising worldwide : advertising conditions in selected countries
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Business strategy and the environment
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ECONIS (ZBW)
7
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date (oldest first)
1
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
2
Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Mooij, Marieke K. de
- In:
International marketing review
34
(
2017
)
3
,
pp. 444-456
Persistent link: https://www.econbiz.de/10011709279
Saved in:
3
Invariant effect of individual cultural orientations : an application of CVSCALE
Yoo, Boonghee
;
Shin, Geon-Cheol
- In:
International marketing review
34
(
2017
)
6
,
pp. 735-759
Persistent link: https://www.econbiz.de/10011799777
Saved in:
4
Perceptions and effects of cross-national corporate reputation : the role of Hofstede's cultural value approach
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
International marketing review
34
(
2017
)
6
,
pp. 909-944
Persistent link: https://www.econbiz.de/10011799828
Saved in:
5
A cross-national and cross-generational study of consumer acculturation to advertising appeals
Jimeneu, Fernando R.
;
Hadjimarcou, John
;
Barua, Maria E.
; …
- In:
International marketing review
30
(
2013
)
5
,
pp. 418-439
Persistent link: https://www.econbiz.de/10009793489
Saved in:
6
The effect of culture on the context of ad pictures and ad persuasion : the role of context-dependent and context-independent thinking
Liang, Beichen
;
Runyan, Rodney C.
;
Fu, Wei
- In:
International marketing review
28
(
2011
)
4
,
pp. 412-434
Persistent link: https://www.econbiz.de/10009305321
Saved in:
7
Consumer responses to sex appeal advertising : a cross-cultural study
Fang Liu
;
Cheng, Hong
;
Li, Jianyao
- In:
International marketing review
26
(
2009
)
4/5
,
pp. 501-520
Persistent link: https://www.econbiz.de/10009523104
Saved in:
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