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~isPartOf:"International marketing review"
~person:"Baier, Daniel"
~person:"Zdravkovic, Srdan"
~subject:"Firmenimage"
~subject:"Herkunftsbezeichnung"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Firmenimage
Herkunftsbezeichnung
Markenimage
Brand image
5
Consumer behaviour
5
Designation of origin
5
Konsumentenverhalten
5
Country of origin
3
Brand
2
International marketing
2
Internationales Marketing
2
Markenartikel
2
Rules of origin
2
Ursprungsregeln
2
Best-Worst Scaling
1
Brand management
1
Brand origin recognition accuracy
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Country image
1
Country of association
1
Decompositional measurement
1
Discrete choice
1
Discrete choice analysis
1
Diskrete Entscheidung
1
Global branding
1
Global identity
1
Globalisierung
1
Globalization
1
Implicit country of origin facet
1
Markenführung
1
Measurement
1
Mehrebenenanalyse
1
Messung
1
Multi-cue context
1
Multi-level analysis
1
Multinationales Unternehmen
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Non-salient measurement
1
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Article in journal
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5
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Baier, Daniel
Zdravkovic, Srdan
Magnusson, Peter
4
Westjohn, Stanford A.
4
Christodoulides, George
2
Diamantopoulos, Adamantios
2
Fetscherin, Marc
2
Ge, Jiaye
2
Han, C. M.
2
He, Jiaxun
2
Japutra, Arnold
2
Moon, Byeong-joon
2
Septianto, Felix
2
Ahmad, Muhammad Ishfaq
1
Ahmad, Wasim
1
Akhtar, Nadeem
1
Ampuero-Canellas, Olga
1
Andéhn, Mikael
1
Ang, Tyson
1
Arli, Denni
1
Babin, Barry J.
1
Balabanis, George
1
Bardhi, Fleura
1
Bartsch, Fabian
1
Battisti, Enrico
1
Behl, Abhishek
1
Belk, Russell W.
1
Bengtsson, Anders
1
Bhattacharjee, Debashree Roy
1
Bianchi, Constanza
1
Brand, Benedikt
1
Bravo Velázquez, Alberto
1
Brecic, Ružica
1
Butt, Muhammad Mohsin
1
Cadogan, John W.
1
Cakici, N. Meltem
1
Castellano, Sylvaine
1
Cerviño, Julio
1
Chu, Kyounghee
1
Chuang, Cheng-Min
1
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International marketing review
International journal of advertising : the quarterly review of marketing communications
1
Journal of global marketing
1
Journal of international marketing
1
The journal of product & brand management
1
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All
ECONIS (ZBW)
5
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1
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
Measuring country of origin effects in online shopping implicitly : a discrete choice analysis approach
Brand, Benedikt
;
Baier, Daniel
- In:
International marketing review
39
(
2022
)
4
,
pp. 955-983
Persistent link: https://www.econbiz.de/10013396346
Saved in:
3
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
4
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
5
Further clarification on how perceived brand origin affects brand attitude : a reply to Samiee and Usunier
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 497-507
Persistent link: https://www.econbiz.de/10009305310
Saved in:
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