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~isPartOf:"International marketing review"
~person:"Bartsch, Fabian"
~person:"Zdravkovic, Srdan"
~subject:"Firmenimage"
~subject:"Herkunftsbezeichnung"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Firmenimage
Herkunftsbezeichnung
Markenimage
Brand image
5
Consumer behaviour
5
Designation of origin
5
Konsumentenverhalten
5
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3
International marketing
3
Internationales Marketing
3
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2
Brand management
2
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2
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2
Brand origin recognition accuracy
1
Consumer animosity
1
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1
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1
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1
Country image
1
Country of association
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Global branding
1
Global identity
1
Globalisierung
1
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Mehrebenenanalyse
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Multi-level analysis
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Multinationales Unternehmen
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Perceived brand globalness
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Bartsch, Fabian
Zdravkovic, Srdan
Magnusson, Peter
4
Westjohn, Stanford A.
4
Christodoulides, George
2
Diamantopoulos, Adamantios
2
Fetscherin, Marc
2
Ge, Jiaye
2
Han, C. M.
2
He, Jiaxun
2
Japutra, Arnold
2
Moon, Byeong-joon
2
Septianto, Felix
2
Ahmad, Muhammad Ishfaq
1
Ahmad, Wasim
1
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1
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1
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1
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1
Arli, Denni
1
Babin, Barry J.
1
Baier, Daniel
1
Balabanis, George
1
Bardhi, Fleura
1
Battisti, Enrico
1
Behl, Abhishek
1
Belk, Russell W.
1
Bengtsson, Anders
1
Bhattacharjee, Debashree Roy
1
Bianchi, Constanza
1
Brand, Benedikt
1
Bravo Velázquez, Alberto
1
Brecic, Ružica
1
Butt, Muhammad Mohsin
1
Cadogan, John W.
1
Cakici, N. Meltem
1
Castellano, Sylvaine
1
Cerviño, Julio
1
Chu, Kyounghee
1
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International marketing review
Journal of business research : JBR
2
Journal of international marketing
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of global marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
5
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1
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
Consumer animosity : the mitigating effect of perceived brand globalness
Mandler, Timo
;
Bartsch, Fabian
;
Krüger, Tinka
;
Kim, …
- In:
International marketing review
40
(
2023
)
2
,
pp. 365-384
Persistent link: https://www.econbiz.de/10014266966
Saved in:
3
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
4
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
5
Further clarification on how perceived brand origin affects brand attitude : a reply to Samiee and Usunier
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 497-507
Persistent link: https://www.econbiz.de/10009305310
Saved in:
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