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~isPartOf:"International marketing review"
~person:"Septianto, Felix"
~person:"Zdravkovic, Srdan"
~subject:"Firmenimage"
~subject:"Herkunftsbezeichnung"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Firmenimage
Herkunftsbezeichnung
Markenimage
Brand image
5
Consumer behaviour
5
Designation of origin
5
Konsumentenverhalten
5
International marketing
4
Internationales Marketing
4
Brand management
3
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3
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2
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Markenartikel
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Betriebsgröße
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Brand authenticity
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Brand origin recognition accuracy
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Country image
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Globalisierung
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Septianto, Felix
Zdravkovic, Srdan
Magnusson, Peter
4
Westjohn, Stanford A.
4
Christodoulides, George
2
Diamantopoulos, Adamantios
2
Fetscherin, Marc
2
Ge, Jiaye
2
Han, C. M.
2
He, Jiaxun
2
Japutra, Arnold
2
Moon, Byeong-joon
2
Ahmad, Muhammad Ishfaq
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1
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1
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1
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1
Bardhi, Fleura
1
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1
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Behl, Abhishek
1
Belk, Russell W.
1
Bengtsson, Anders
1
Bhattacharjee, Debashree Roy
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Bianchi, Constanza
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1
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1
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1
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1
Castellano, Sylvaine
1
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1
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International marketing review
Journal of retailing and consumer services
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global marketing
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Journal of international marketing
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The journal of product & brand management
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ECONIS (ZBW)
6
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1
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
3
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
4
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
5
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
6
Further clarification on how perceived brand origin affects brand attitude : a reply to Samiee and Usunier
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 497-507
Persistent link: https://www.econbiz.de/10009305310
Saved in:
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