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~isPartOf:"International marketing review"
~subject:"Brand image"
~subject:"Schwellenländer"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Schwellenländer
Consumer behaviour
141
Konsumentenverhalten
141
Markenimage
53
Brand management
48
Markenführung
48
International marketing
47
Internationales Marketing
45
Designation of origin
40
Herkunftsbezeichnung
40
Brand
22
Cultural identity
22
Kulturelle Identität
22
Markenartikel
22
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17
Luxury goods
17
Luxusgüter
17
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12
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12
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10
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10
Emerging economies
10
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10
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Vergleich
10
Welt
10
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10
Beziehungsmarketing
9
Cross-cultural management
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Interkulturelles Management
9
Relationship marketing
9
Globalisierung
8
Globalization
8
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
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58
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59
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1
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English
59
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He, Jiaxun
4
Magnusson, Peter
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Wang, Cheng Lu
3
Barnes, Bradley R.
2
Christodoulides, George
2
Diamantopoulos, Adamantios
2
Ge, Jiaye
2
Han, C. M.
2
Moon, Byeong-joon
2
Andrews, Taylah
1
Andéhn, Mikael
1
Babin, Barry J.
1
Baier, Daniel
1
Balabanis, George
1
Banelis, Melissa
1
Barcellos, Marcia Dutra de
1
Bardhi, Fleura
1
Bartsch, Fabian
1
Behl, Abhishek
1
Belk, Russell W.
1
Bengtsson, Anders
1
Bhattacharjee, Debashree Roy
1
Brand, Benedikt
1
Bravo Velázquez, Alberto
1
Butt, Muhammad Mohsin
1
Cadogan, John W.
1
Cakici, N. Meltem
1
Castellano, Sylvaine
1
Chu, Kyounghee
1
Chun, Eunha
1
Cleveland, Mark
1
Cowan, Kirsten
1
D'Antone, Simona
1
Dabija, Dan Cristian
1
De Meulenaer, Sarah
1
Del Giudice, Manlio
1
Demirbag, Mehmet
1
Dens, Nathalie
1
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Published in...
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International marketing review
Journal of business research : JBR
380
The journal of product & brand management
244
Journal of retailing and consumer services
232
The journal of brand management : an international journal
217
Psychology & marketing
103
Asia Pacific journal of marketing and logistics
92
Journal of international consumer marketing
76
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of strategic marketing
62
International journal of hospitality management
61
The journal of consumer marketing
60
Journal of global marketing
59
Marketing intelligence & planning
58
International journal of consumer studies
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Cogent business & management
51
Journal of fashion marketing and management
49
Marketing letters : a journal of research in marketing
47
Journal of marketing
46
Journal of promotion management : innovations in planning and applied research
44
Journal of the Academy of Marketing Science
43
Journal of Islamic marketing
42
International journal of internet marketing and advertising : IJIMA
40
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of advertising : the review of marketing communications
38
Journal of promotion management : JPM
38
Journal of marketing management : MM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of international marketing
34
Qualitative market research : an international journal
34
The IUP journal of brand management : IJBRM
34
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
International journal of retail & distribution management
30
Journal of business ethics : JOBE
30
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ECONIS (ZBW)
59
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1
Consumer response to the new normal : examining the role of anticipated recovery, smart governance and prosocial behavior in driving satisfaction
Dhir, Amandeep
;
Madanaguli, Arun Thirumalesh
;
Jabeen, Fauzia
- In:
International marketing review
41
(
2024
)
2
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014524794
Saved in:
2
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
3
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
Lee Heng Wei
;
Ong, Chuan Huat
;
Thurasamy Ramayah
- In:
International marketing review
40
(
2023
)
5
,
pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
Saved in:
4
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
5
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
6
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
7
How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy
;
Kuanr, Abhisek
;
Malhotra, …
- In:
International marketing review
40
(
2023
)
6
,
pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
Saved in:
8
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
9
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
10
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
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