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~isPartOf:"International marketing review"
~subject:"Firmenimage"
~subject:"Herkunftsbezeichnung"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Firmenimage
Herkunftsbezeichnung
Markenimage
Consumer behaviour
68
Konsumentenverhalten
68
Brand image
65
Brand management
61
Markenführung
61
Designation of origin
35
International marketing
31
Internationales Marketing
31
Brand
25
Markenartikel
24
Country of origin
11
Marketing management
11
Marketingmanagement
11
Emerging economies
9
Rules of origin
9
Schwellenländer
9
Ursprungsregeln
9
Luxury goods
8
Luxusgüter
8
China
7
Brand equity
6
Country-of-origin
6
Beziehungsmarketing
5
Comparison
5
Cultural identity
5
Einzelhandel
5
Global brands
5
Globalisierung
5
Globalization
5
Kulturelle Identität
5
Multinationales Unternehmen
5
Personality psychology
5
Persönlichkeitspsychologie
5
Relationship marketing
5
Retail trade
5
Transnational corporation
5
Vergleich
5
Brands
4
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Article
69
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Article in journal
Conference paper
Aufsatz in Zeitschrift
69
Systematic review
1
Übersichtsarbeit
1
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English
69
Author
All
Magnusson, Peter
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Christodoulides, George
2
Diamantopoulos, Adamantios
2
Fetscherin, Marc
2
Ge, Jiaye
2
Han, C. M.
2
He, Jiaxun
2
Japutra, Arnold
2
Moon, Byeong-joon
2
Septianto, Felix
2
Ahmad, Muhammad Ishfaq
1
Ahmad, Wasim
1
Akhtar, Nadeem
1
Ampuero-Canellas, Olga
1
Andéhn, Mikael
1
Ang, Tyson
1
Arli, Denni
1
Babin, Barry J.
1
Baier, Daniel
1
Balabanis, George
1
Bardhi, Fleura
1
Bartsch, Fabian
1
Battisti, Enrico
1
Behl, Abhishek
1
Belk, Russell W.
1
Bengtsson, Anders
1
Bhattacharjee, Debashree Roy
1
Bianchi, Constanza
1
Brand, Benedikt
1
Bravo Velázquez, Alberto
1
Brecic, Ružica
1
Butt, Muhammad Mohsin
1
Cadogan, John W.
1
Cakici, N. Meltem
1
Castellano, Sylvaine
1
Cerviño, Julio
1
Chu, Kyounghee
1
Chuang, Cheng-Min
1
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Published in...
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International marketing review
Journal of business research : JBR
488
The journal of brand management : an international journal
371
The journal of product & brand management
313
Journal of retailing and consumer services
244
Psychology & marketing
136
European journal of marketing : EJM
115
Asia Pacific journal of marketing and logistics
107
Tourism management : research, policies, practice
100
Journal of travel and tourism marketing
98
Journal of marketing communications
93
Marketing intelligence & planning
85
International journal of hospitality management
80
Journal of international consumer marketing
76
The journal of consumer marketing
75
Industrial marketing management : the international journal for industrial and high-tech firms
70
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of marketing management : MM
65
Journal of strategic marketing
65
Journal of global marketing
64
Journal of marketing
62
Marketing letters : a journal of research in marketing
62
Cogent business & management
57
Journal of the Academy of Marketing Science
57
The IUP journal of brand management : IJBRM
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
Journal of fashion marketing and management
55
Journal of promotion management : innovations in planning and applied research
51
International journal of internet marketing and advertising : IJIMA
50
International journal of consumer studies
49
International journal of advertising : the quarterly review of marketing communications
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
Journal of Islamic marketing
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Qualitative market research : an international journal
44
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
42
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ECONIS (ZBW)
69
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69
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1
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
2
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
3
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
4
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
5
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
6
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
7
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
8
Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
Arli, Denni
;
Gupta, Narain
;
Sardana, Deepak
;
Sharma, Piyush
- In:
International marketing review
40
(
2023
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10014227461
Saved in:
9
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
10
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
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