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~isPartOf:"International marketing review"
~subject:"Markenimage"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Markenimage
Social web
Brand management
61
Markenführung
61
Consumer behaviour
49
Konsumentenverhalten
49
Brand image
41
International marketing
27
Internationales Marketing
27
Brand
21
Markenartikel
20
Designation of origin
16
Herkunftsbezeichnung
16
Marketing management
9
Marketingmanagement
9
Emerging economies
8
Luxury goods
8
Luxusgüter
8
Schwellenländer
8
Beziehungsmarketing
5
China
5
Cultural identity
5
Einzelhandel
5
Global brands
5
Kulturelle Identität
5
Relationship marketing
5
Retail trade
5
Brand equity
4
Comparison
4
Coronavirus
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4
Emerging markets
4
Globalisierung
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Globalization
4
Multinationales Unternehmen
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Personality psychology
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Persönlichkeitspsychologie
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Social Web
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Transnational corporation
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Aufsatz in Zeitschrift
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42
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42
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Ge, Jiaye
2
Han, C. M.
2
He, Jiaxun
2
Ahmad, Muhammad Ishfaq
1
Ahmad, Wasim
1
Akhtar, Nadeem
1
Ampuero-Canellas, Olga
1
Ang, Tyson
1
Arli, Denni
1
Balabanis, George
1
Bardhi, Fleura
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Bartsch, Fabian
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1
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1
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1
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1
Breitsohl, Jan
1
Butt, Muhammad Mohsin
1
Castellano, Sylvaine
1
Christodoulides, George
1
Chu, Kyounghee
1
Chuang, Cheng-Min
1
Cleveland, Mark
1
Cowan, Kirsten
1
D'Antone, Simona
1
Dabija, Dan Cristian
1
De Meulenaer, Sarah
1
Del Giudice, Manlio
1
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1
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Formisano, Marcello
1
Gao, Ying
1
Garrett, Tony C.
1
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1
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International marketing review
Journal of business research : JBR
392
The journal of product & brand management
299
The journal of brand management : an international journal
298
Journal of retailing and consumer services
188
European journal of marketing : EJM
84
Journal of marketing communications
75
Psychology & marketing
75
Marketing intelligence & planning
74
Asia Pacific journal of marketing and logistics
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
International journal of hospitality management
61
International journal of internet marketing and advertising : IJIMA
61
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of promotion management : innovations in planning and applied research
56
Journal of international consumer marketing
54
Tourism management : research, policies, practice
50
Journal of marketing management : MM
49
Journal of strategic marketing
49
Journal of marketing
47
Journal of the Academy of Marketing Science
47
Marketing letters : a journal of research in marketing
47
Cogent business & management
46
Journal of global marketing
46
The IUP journal of brand management : IJBRM
45
International journal of consumer studies
44
The journal of consumer marketing
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
Journal of promotion management : JPM
42
European journal of marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Journal of travel and tourism marketing
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
International journal of advertising : the review of marketing communications
38
Qualitative market research : an international journal
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of Islamic marketing
33
Journal of fashion marketing and management
33
International journal of contemporary hospitality management
32
Business horizons
28
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ECONIS (ZBW)
42
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42
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1
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
2
Different countries, different institutionsdhow do brand-oriented SMEs leverage
branding
capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
3
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
4
Global retailers' CSR initiatives during COVID-19 crisis : a cross-cultural examination
Ahmad, Wasim
;
Battisti, Enrico
;
Akhtar, Nadeem
;
Ahmad, …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1054-1070
Persistent link: https://www.econbiz.de/10014470107
Saved in:
5
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures : a framework for international marketers
Dineva, Denitsa
;
Breitsohl, Jan
;
Roschk, Holger
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1112-1133
Persistent link: https://www.econbiz.de/10014470109
Saved in:
6
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
Lee Heng Wei
;
Ong, Chuan Huat
;
Thurasamy Ramayah
- In:
International marketing review
40
(
2023
)
5
,
pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
Saved in:
7
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
8
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
9
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
10
How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy
;
Kuanr, Abhisek
;
Malhotra, …
- In:
International marketing review
40
(
2023
)
6
,
pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
Saved in:
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