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Search: subject:"brand equity"
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Brand image
8
Consumer behaviour
8
Konsumentenverhalten
8
Markenimage
8
Brand equity
6
Brand management
5
Markenführung
5
Brand
2
Brand gender
2
Designation of origin
2
Herkunftsbezeichnung
2
Markenartikel
2
Aaker
1
Androgyno
1
Androgyny
1
Association strength
1
Associations
1
Awareness
1
Betriebsform
1
Beziehungsmarketing
1
Brand personality
1
Brand positioning
1
Brands
1
Comparison
1
Consumer-based brand equity
1
Consumer-based halal brand equity
1
Country image
1
Country of origin
1
Country-of-origin
1
Cross-national
1
Deutschland
1
Dialectical thinking
1
Education
1
Einzelhandel
1
Empirical study
1
Firm-generated content
1
Format transfer
1
Gender
1
Germany
1
Geschlecht
1
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English
8
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Andéhn, Mikael
1
Bravo Velázquez, Alberto
1
Butt, Muhammad Mohsin
1
Cadogan, John W.
1
Christodoulides, George
1
Dabija, Dan Cristian
1
Garcia de los Salmones Sanchez, Maria del Mar
1
Hang, Haiming
1
Haq, Junaid Ul
1
Herrero-Crespo, Ángel
1
Hildebrand, Christian
1
L'Espoir Decosta, J. N. Patrick
1
Lee Heng Wei
1
Lieven, Theo
1
Ong, Chuan Huat
1
Ren, Shengnan
1
Rose, Susan
1
San Martín, Héctor
1
Swoboda, Bernhard
1
Thurasamy Ramayah
1
Veloutsou, Cleopatra
1
Weimann, Bettina
1
Wilkins, Stephen
1
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International marketing review
Journal of business research : JBR
60
The journal of product & brand management
40
The journal of brand management : an international journal
35
Journal of retailing and consumer services
27
SpringerLink / Bücher
20
Symphonya. Emerging Issues in Management
19
Cogent business & management
17
European journal of marketing : EJM
16
International journal of hospitality management
15
Journal of Business Research
15
Marketing intelligence & planning
15
Cogent Business & Management
12
Journal of marketing communications
12
Journal of marketing
11
Journal of promotion management : innovations in planning and applied research
11
Journal of strategic marketing
11
Tourism management : research, policies, practice
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Antecedents and outcomes of employee-based brand equity
9
Asia Pacific journal of marketing and logistics
9
Journal of the Academy of Marketing Science
9
Marketing Science
9
Economics Papers from University Paris Dauphine
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of marketing for higher education
8
International journal of consumer studies
7
Journal of business ethics : JOBE
7
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
The service industries journal
7
Administrative Sciences : open access journal
6
Global business review
6
International journal of internet marketing and advertising : IJIMA
6
International journal of market research
6
International journal of sports marketing & sponsorship
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of Business Ethics
6
Journal of air transport management
6
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ECONIS (ZBW)
8
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8
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8
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date (oldest first)
1
The impact of social media communication on consumer-based
brand
equity
and purchasing intent in a pandemic
Lee Heng Wei
;
Ong, Chuan Huat
;
Thurasamy Ramayah
- In:
International marketing review
40
(
2023
)
5
,
pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
Saved in:
2
The impact of dialectical thinking on androgynous
brand
equity
across cultures : the moderating role of brand positioning
Bravo Velázquez, Alberto
;
Hang, Haiming
;
Ren, Shengnan
- In:
International marketing review
40
(
2023
)
1
,
pp. 176-193
Persistent link: https://www.econbiz.de/10014227463
Saved in:
3
MNCs and religious influences in global markets : drivers of consumer-based halal
brand
equity
Butt, Muhammad Mohsin
;
Rose, Susan
;
Wilkins, Stephen
; …
- In:
International marketing review
34
(
2017
)
6
,
pp. 885-908
Persistent link: https://www.econbiz.de/10011799827
Saved in:
4
Influence of country image on country
brand
equity
: application to higher education services
Herrero-Crespo, Ángel
;
San Martín, Héctor
;
Garcia de …
- In:
International marketing review
33
(
2016
)
5
,
pp. 691-714
Persistent link: https://www.econbiz.de/10011620307
Saved in:
5
The impact of brand gender on
brand
equity
: findings from a large-scale cross-cultural study in ten countries
Lieven, Theo
;
Hildebrand, Christian
- In:
International marketing review
33
(
2016
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10011518461
Saved in:
6
The variable nature of country-to-brand association and its impact on the strength of the country-of-origin effect
Andéhn, Mikael
;
L'Espoir Decosta, J. N. Patrick
- In:
International marketing review
33
(
2016
)
6
,
pp. 851-866
Persistent link: https://www.econbiz.de/10011630385
Saved in:
7
Consumer-based
brand
equity
measurement : lessons learned from an international study
Christodoulides, George
;
Cadogan, John W.
;
Veloutsou, …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 307-328
Persistent link: https://www.econbiz.de/10011342734
Saved in:
8
International transfer and perception of retail formats : a comparison study in Germany and Romania
Swoboda, Bernhard
;
Weimann, Bettina
;
Dabija, Dan Cristian
- In:
International marketing review
31
(
2014
)
2
,
pp. 155-180
Persistent link: https://www.econbiz.de/10010345199
Saved in:
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