Consumer-based brand equity measurement : lessons learned from an international study
Year of publication: |
2015
|
---|---|
Authors: | Christodoulides, George ; Cadogan, John W. ; Veloutsou, Cleopatra |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 32.2015, 3/4, p. 307-328
|
Subject: | Loyalty | Cross-national | Perceived quality | Awareness | Aaker | Associations | Consumer-based brand equity | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Messung | Measurement |
-
Consumer-based brand equity measurement: lessons learned from an international study
Christodoulides, George, (2015)
-
The impact of country of origin on brand equity : an analysis of the wine sector
Passagem, Nadia, (2020)
-
Measuring brand experiences cross-nationally
Saari, Ulla A., (2017)
- More ...
-
Consumer-based brand equity measurement: lessons learned from an international study
Christodoulides, George, (2015)
-
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra, (2021)
-
Introduction: Special issue on advances in brand management
De Chernatony, Leslie, (2009)
- More ...