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Marketing management
46
Marketingmanagement
46
International marketing
26
Internationales Marketing
25
Multinationales Unternehmen
17
Transnational corporation
17
Firm performance
15
Unternehmenserfolg
15
International market entry
11
Internationaler Markteintritt
11
Brand management
9
Emerging economies
9
Markenführung
9
Schwellenländer
9
Competitive advantage
7
Consumer behaviour
7
Konsumentenverhalten
7
Wettbewerbsvorteil
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Export
6
KMU
6
Resource-based view
6
Ressourcenorientierter Ansatz
6
SME
6
Strategic management
6
Strategisches Management
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Brand image
5
China
5
Markenimage
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Marketing
5
South Korea
4
Südkorea
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Beziehungsmarketing
3
Coronavirus
3
Designation of origin
3
Dynamic capabilities
3
Dynamische Kompetenzen
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Emerging markets
3
Export performance
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Globalisierung
3
Globalization
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English
46
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Mellahi, Kamel
3
Shoham, Aviv
3
Barnes, Bradley R.
2
Mitręga, Maciej
2
Pfajfar, Gregor
2
Vrontis, Demetris
2
Abimbola, Temi
1
Akter, Shahriar
1
Azilah Kasim
1
Babu, Mujahid Mohiuddin
1
Bai, Huifeng
1
Berger, Ron
1
Bortoluzzi, Guido
1
Buratti, Andrea
1
Butt, Muhammad Mohsin
1
Cabanelas, Pablo
1
Campos, Emilio Gonzalo
1
Chao, Paul
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chiarvesio, Maria
1
Cho, Hyo Eun
1
Christofi, Michael
1
Chung, Henry F. L.
1
Crittenden, Victoria Lynn
1
Deshpandé, Rohit
1
Dey, Bidit Lal
1
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1
Diez-Martin, Francisco
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Ding, Qing Shan
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Dinnie, Keith
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Dong, Xiaodan
1
Drori, Netanel
1
Ford, John B.
1
Fu, Huifen
1
Gao, Gerald Yong
1
Ghazali Musa
1
Gnizy, Itzhak
1
Griffith, David A.
1
Grinstein, Amir
1
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International marketing review
Journal of business research : JBR
321
Industrial marketing management : the international journal for industrial and high-tech firms
243
Journal of strategic marketing
192
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
46
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41
Market orientation of Korean MNC subsidiaries and their performance in the Chinese and Indian markets
Kwon, Yung-chul
- In:
International marketing review
27
(
2010
)
2
,
pp. 179-199
Persistent link: https://www.econbiz.de/10003988016
Saved in:
42
Market orientation in the mental models of decision makers : two cross-border value chains
Grunert, Klaus G.
;
Trondsen, Torbjørn
;
Campos, Emilio …
- In:
International marketing review
27
(
2010
)
1
,
pp. 7-27
Persistent link: https://www.econbiz.de/10003949168
Saved in:
43
Modeling market orientation and organizational antecedents in a social marketing context : evidence from China
Zhou, Yanfeng
;
Chao, Paul
;
Huang, Guang
- In:
International marketing review
26
(
2009
)
3
,
pp. 256-274
Persistent link: https://www.econbiz.de/10009522606
Saved in:
44
International marketing adaption versus standardisation of multinational companies
Vrontis, Demetris
;
Thrassou, Alkis
;
Lamprianou, Iasonas
- In:
International marketing review
26
(
2009
)
4/5
,
pp. 477-500
Persistent link: https://www.econbiz.de/10009523108
Saved in:
45
The effects of entrepreneurial marketing on born global performance
Kocak, Akin
;
Abimbola, Temi
- In:
International marketing review
26
(
2009
)
4/5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10009523110
Saved in:
46
Marketing strategy antecedents of value adding by foreigh subsidiaries
Pehrsson, Anders
- In:
International marketing review
26
(
2009
)
2
,
pp. 151-171
Persistent link: https://www.econbiz.de/10009522640
Saved in:
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