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~isPartOf:"International review of financial analysis"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Working paper"
~language:"eng"
~language:"ita"
~language:"kir"
~language:"tur"
~language:"und"
~person:"Valette-Florence, Pierre"
~subject:"Auslandsinvestition"
~subject:"China"
~subject:"Entrepreneurship"
~subject:"Firm performance"
~subject:"Großbritannien"
~subject:"Markenimage"
~subject:"Supply chain"
~subject:"Wirkungsanalyse"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Statistik"
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Auslandsinvestition
China
Entrepreneurship
Firm performance
Großbritannien
Markenimage
Supply chain
Wirkungsanalyse
Consumer behaviour
14
Konsumentenverhalten
14
Luxury goods
10
Luxusgüter
10
Brand management
9
Markenführung
9
Brand image
7
Beziehungsmarketing
4
Brand
4
Markenartikel
4
Relationship marketing
4
Luxury
3
Brand loyalty
2
Comparison
2
Emotion
2
Luxury brand
2
Psychological distance
2
Rarity
2
Vergleich
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
Advertising effects
1
Agency theory
1
Anreiz
1
Appropriation
1
Assimilation/contrast effect
1
Attachment
1
Authenticity
1
Awareness
1
Bandwagon effect
1
Behavioral intentions
1
Betriebliche Kennzahl
1
Brand Love
1
Brand attitude
1
Brand concept
1
Brand heritage
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Brand luxury perceptions
1
Brand relationship quality
1
Celebrity
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Arbeitspapier
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Valette-Florence, Pierre
Zhang, ZhongXiang
37
Poncet, Sandra
22
Reed, W. Robert
17
Devereux, Michael P.
14
Oghazi, Pejvak
14
Adomako, Samuel
13
Cavallo, Eduardo A.
12
Diamantopoulos, Adamantios
12
Kraus, Sascha
12
Martinez-Vazquez, Jorge
12
Wen, Yi
12
Bartikowski, Boris
11
Bloom, Nicholas
11
Liu, Li
11
Bosello, Francesco
10
Liu, Yongzheng
10
Parida, Vinit
10
Sharma, Piyush
10
Clark, Andrew E.
9
Dana, Leo Paul
9
Goodell, John W.
9
Maffioli, Alessandro
9
Melewar, T. C.
9
Mumtaz, Haroon
9
Paul, Justin
9
Qin, Duo
9
Wincent, Joakim
9
Cattan, Sarah
8
Foroudi, Pantea
8
Hultman, Magnus
8
Kapetanios, George
8
McDowell, William C.
8
Nelson, Edward
8
Patel, Pankaj
8
Pereira, Vijay
8
Phelps, Edmund S.
8
Vrontis, Demetris
8
Zhou, Kevin Zheng
8
Bonnet, Jean
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International review of financial analysis
Journal of business research : JBR
Working paper
The journal of brand management : an international journal
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Sport management review
1
Source
All
ECONIS (ZBW)
8
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1
Turning non-financial performance measurements into financial performance : the usefulness of front-office staff incentive systems in hotels
Bénet, Nathalie
;
Deville, Aude
;
Raïes, Karine
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 317-327
Persistent link: https://www.econbiz.de/10013168293
Saved in:
2
Evermore subjective and contingent luxury
Chandon, Jean-Louis
;
Laurent, Gilles
;
Valette-Florence, …
- In:
Journal of business research : JBR
102
(
2019
),
pp. 245-249
Persistent link: https://www.econbiz.de/10012103992
Saved in:
3
"From Prada to Nada" : consumers and their luxury products : a contrast between second-hand and first-hand luxury products
Kessous, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
102
(
2019
),
pp. 313-327
Persistent link: https://www.econbiz.de/10012104018
Saved in:
4
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
5
The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
6
Consumer, brand, celebrity : which congruency produces effective celebrity endorsements?
Albert, Noël
;
Ambroise, Laure
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
81
(
2017
),
pp. 96-106
Persistent link: https://www.econbiz.de/10011771621
Saved in:
7
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
8
The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre
;
Guizani, Haythem
;
Merunka, Dwight
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 24-28
Persistent link: https://www.econbiz.de/10008806366
Saved in:
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